Solving the Generation Equationthe new workforce

traditionalistsborn before 1946

babyboomersborn between 1946 - 1964

generation Xborn between 1965 - 1981

generation Yborn after 1982

jacked up

traditionalist babyboomer gen X gen Y

Video Clip: “Meet the Fockers” The Wall of Gaylord

What??? !

Video Clip: Interview scene from “The Internship”-

10 steps to success

your culture is your brand1

hire square pegs2

Video Clip: 1997 Apple Commercial “Think Different”

define workplace norms3

embrace differences4

common threads5Video Clip: Geico Commercial “Hump Day”

play to strengths6

purpose driven approach7

lean into fear8

continually evolve9

pay it forward10

welcome to the NEW workforce

Contact: !Cal Rec Sports MarketingUniversity of California, BerkeleyDepartment of Recreational Sports!Email: recsportsmarketing@berkeley.edu

LinkedIn Company Page: UC Berkeley Rec Sports Marketing