DIGITAL MULTI SCREEN STRATEGY 2013 May 2013 Shay Rosen, Head of Strategy & consulting

Shayr@realcommerce.co.il

http://www.linkedin.com/in/shayrosen

http://www.facebook.com/shayrs

http://www.slideshare.net/shayrs

M: 052-5118539

SHAY ROSEN HEAD OF STRATEGY & CONSULTING REALCOMMERCE

BOSTON 2008

2008: “Old Fashion Mobile Content” is dying. iPhone is rising

BILLION Active Smartphones World wide

Smartphone penetration rate (USA, Western Europe, Israel)

51%

MINUTES A day spent using mobile apps

127

DISRUPTIVE INNOVATION

Wikipedia: an innovation that helps create a new market and value network, and eventually

goes on to disrupt an existing market and value network (over a few years or decades)

DISRUPTIVE INNOVATION

Smartphones are changing the way we do things in almost every area one can think of. From groceries to

taking pictures, ordering a cab or Watching TV.

DISRUPTIVE INNOVATION

What disruptive really means

Smartphones are so significant in our lives, they actually changed the way we think. I wonder what August Rodin would say if he lived today

2010

2010: Corporates panic. Every one launched an iPhone app “Because you have to”

1ST GENERATION MULTI SCREEN STRATEGY

WWW app

At first there was no connection between web and mobile=> no Multi screen strategy

New Devices

New devices made it clear that apps will never serve all the customers.

WHY ARE WE DOING IT AT ALL?

We just want to communicate with our customers. Is it possible that an app is not the best way. After all – most of our customers prefer to visit our website via their smartphones rather than downloading an app

MOBILE WEB BROWSING

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

10.0%

2009 2010 2011 2012

Source: Statcounter web analytics report

Mobile Website Apps

User Experience

Onscreen Presence

TCO

TTM

Content Management

Promotion costs

Updates

APP VS. MOBILE WEBSITES

Customers love mobile friendly websites

2ND GENERATION MULTI SCREEN STRATEGY

Mobile Websites

2.5 GENERATION MULTI SCREEN STRATEGY

800px 640px 1024px

Responsive Web Design

RESPONSIVE WEB DESIGN EXAMPLES

Responsive Web M Dot

SEO

Link Redirects

TCO

Maintenance

Integrations

SSL

Content Management

M DOT VS RESPONSIVE WEB DESIGN

3 TYPES OF CUSTOMERS

Potentials

Casual

Regular

Website/ Marketing app

Website/ Self care app

Self care app

Attract

Create relationship

Strengthen relationship

What corporates want

What customers will use

REAL LIFE CUSTOMER BEHAVIOR

3ND GENERATION MULTI SCREEN STRATEGY

800px 640px 1024px

Marketing app(s)

Innovation App(s)

Self care/ commerce

app(s)

USAA – MULTI SCREEN + INNOVATION

A MULTI SCREEN ORGANIZATION

A MULTI SCREEN ORGANIZATION

A MULTI SCREEN ORGANIZATION

SO? Which Strategy Is Right For You?

WRAP UP

You are already doing multi screen Think again how your customers are seeing you in all screens Responsive web design is a must The rest is up to you. Think what will generate real value and ROI

30% of your traffic comes from mobile devices. Are you investing 30% of your budget on mobile websites/ apps?

How can we help?

Plan your strategy right Create a winning UX& UI Make your existing website responsive with Plan & develop

Responsive website Native & Hybrid smartphone apps

THANKS! May 2013 Shay Rosen, Head of Strategy & consulting

Shayr@realcommerce.co.il

http://www.linkedin.com/in/shayrosen

http://www.facebook.com/shayrs

http://www.slideshare.net/shayrs

M: 052-5118539

SHAY ROSEN HEAD OF STRATEGY & CONSULTING REALCOMMERCE