In our latest webinar, 2013 Interactive Outlook: Gems, Thumbs & Moving Targets, we discussed how the web is changing, evolving and, surprisingly, getting back to the basics. We looked at how some key marketing fundamentals are making a comeback. First, we examined how content is becoming an invaluable asset for professional services marketers. In addition, looking at social “infrastructures,” we explored how marketers are making the most of new channels to distribute and expand their content reach. As business professionals continue to wade through massive amounts of information, we look discussed the role that curation plays in elevating content so that it reaches the intended audiences. Finally, looking at new technologies, tablets and platforms, we dived into how firms can use design principles to shape the overall interactive brand experience. Don’t worry, we don’t leave you hanging. Along the way we reveal what gems, thumbs and moving targets have to do with the web! To view a recording of the webinar, visit http://bit.ly/PtdMp7.
Transcript of 2013 Interactive Outlook: Gems, Thumbs & Moving Targets