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Brand ID Development Solutions

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

The process of exploring brand extensions represents a reasoned approach for selecting new categories a company might enter with their brands. Inherent in this process is the identification and decision of answering the question “What business are we in”?

The heart of brand extension research is the effort to identify what business the brand is in from the perspective of the consumer. The objective of every brand extension research study is to uncover and articulate this definition of the business of the brand hidden in the mind of the consumer!

Brand Identity

Brand Extension

Definition/Examples Page

Section A

Brand and marketing solutions/proposals

Mr Migs & mistermigs.com 04 - 09

Wow In-Sync Inc 10 - 13

Midwife Associates 14 - 19

In the Mix magazine 20 - 27

Brand Identity 28 - 40s

Project Contents Page

In the Mix Magazine

Brand Identity Standards

Award Winning Magazine

Brand Extension Media Kits

Marketing Business Collateral Print

Marketing Advertising

Event Signage

In the Mix Magazine

Brand Identity StandardsMasthead, headers, sectonals and divisions were created and presented for this award winning design for the Food and Beverage industry clientele.

IMI Agency is a F&B marketing on and off premise beverage marketing company. Clients: DIAGEO, SKY Vodka, Red Bull, Inter-continental Hotels, Harrahs etc.

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In the mix MagazineBrand Identity

We urge all users of this document-t-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.

If there is ever a question on the usage of any mark, logotype or design element for:the Incentives Marketing Agency (Imi) please contact:

iMi AgencyCreative ServicesCarl H. Bradford III1196 Buckhead CrossingWoodsstock, Ga. 30189770.928.1980

iMi Agency/In The Mix magazineidentifier will be used for all new and future imi magazine applica-tions. This specifications document is used to guide our consistent efforts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.

File formats:Adobe Illustrator CSOr pdf files

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©

In the Mix Magazine

In the Mix Magazine

Brand Identity StandardsCover and interiors

In the Mix Magazine

Brand Extension Media Kit

In the Mix Magazine

Marketing Business Collateral Print

Event Signage Newport Beach

In the Mix Magazine

Classic Malts Editorial

DIAGEO Product Advertising

1

IN THE MIX www.imidrinks.com

Crown Royal Cask No. 16Eye/Nose – Pour a glass of Cask No. 16 and the first

thing you notice is its deep goldenrod color. Hold it up

and it appears to capture all the light in the room.

Pass it under your nose and breathe in its initial nutty

aroma followed by hints of dried fruit and spice.

Mouth Feel – Take a sip of Cask No. 16.

A cooling sensation passes across your

tongue followed by sweet flavors and then

a slight astringency. There is a complete

absence of any bitter tastes. Altogether

the whisky is dry and pleasant. The feel

is medium to full.Palate – The flavor of Cask No. 16 starts

out sweet. There are tastes of creamy

butterscotch, vanilla, almond, and dried

fruit. A pleasant richness comes through in

the mid-palate and a spiciness appears to

enrich the flavors.Flavor Finish – The finish is what

separates Cask No. 16 from any

other whisky. This is where the

Cognac Oak finish shines. The finish

is long and rich. There is an oak

smokiness along with all the

flavor notes. The flavors are

engaging and balanced all the

way through to the end.

T H E N E W E S T C R O W N J E W E L .

B R I L L I A N T L Y B L A C K

DIAGEO_CrownRCask16.indd 1

7/25/08 1:24:58 PM

Client Brand Identity

Mistermigs.com

CORE Children of Restaurant Employees

My Friends Place Cafe

Stake Enterprise

OG/GYN & Associates

Precious Braswell MD

CKL IT Services

Jaimes Sweets and Savories

HomBox

The District Studio

HJMorton and Associates

Stake EnterpriseBrand Identity

We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.

If there is ever a question on the usage of any mark, logotype or design element for: Stake Enterprise please contact:

Studiob33738 Aldea DriveDecatur, Ga. 30032404-254-0496

Stake Enterpriseidentifier will be used for all new and future imi magazine applications. This specifications document is used to guide our consistent efforts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.

File formats:Adobe Illustrator CS5Or pdf files

D

OB GYN&A S S O C I A T E S

OB GYN&A S S O C I A T E S

2 color application Pantone #430c + Pantone #506c

Marcus Ryan Photography

Marcus began his Food and Bever-age initiatives with inthemix Maga-zine. Has continued his work and has continued to be a feature with the magazine.