Post on 21-Jan-2015
description
Converting Professional Certificate Courses to Online Learning
Tuesday, August 6, 201310:45 a.m. – 12 NoonHash tag: #ASAE13 LE89
Diane Elkins, president, Artisan E-LearningJake Gold, CAE, director, education development Community Associations InstituteDavid Jennings, CAE, SPHR, VP, education Community Associations Institute
Speaker Introductions
David Jennings, CAE, SPHRVice President, Education
Speaker Introductions
Diane ElkinsPresidentArtisan eLearning
Jake Gold, CAEDirector, Education DevelopmentCommunity Associations Institute (CAI)
CAI Background
Falls Church, VA
40 years old
32,000 members
50 staff$11 millionrevenue
We Wear Two Hats (at least)
M320
M330
M300
M370
M360
M350 M340
M201 M202
M100
M206M205M204M203
Case Study
M400
M400
M400
M400
M400
CAI Courses
M310
Source: Tagoras
Online Registrations
Series1
0 200 400 600 800 1000 1200 1400 1600
2013
2012
2011
2010
91%
9%
2008
ClassroomOnline
2011
71%
29%
2013
Classroom Online
Course Registrations
Online Course Revenue
2008 2009 2010 2011 2012$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Online Course Revenue, 2008-2012
Year
Reve
nue
Build vs. Buy
Build internally when:
• You have/are willing to hire a dedicated team.
• You are prepared to keep staff up to date on technological changes.
• It is easier to hire/allocate staff than bring on a vendor.
Buy (outsource) when:
• Your staff members already have full-time jobs.
• You’d prefer not to spend the time/money on becoming/staying experts on e-learning development.
• It’s easier to contract with a vendor than add/reallocate staff.
Allocation of Training Staff Work Time
18%
Management24%
ImplementingInterventions21%Design &
Development18%
Analysis9%
Other8%
SelectingInterventions 7%
Leading Change 7%
EvaluatingInterventions
6%
Vendor Selection Process
Considerations for Choosing a Vendor
• Number of years in business • Examples of past work • References • Policy on copyright (Do you retain?) • Policy on source materials (Do you get
them?) • Proprietary tools used? • Use of current technology
• Effective project management process • Size of the company • Ability to meet the timeline • Flexibility with with content/schedule
changes • Pricing model • Philosophy on redesigning courses for the
medium
Considerations for Choosing a Vendor
Trial and Error
Our requirements• Formal review process• Audio on every slide (video on some too.)• Online discussion boards• Plenty of activities and interactions• End of lesson quizzes
Course Design & Development
Challenges
Customer Service
• Increased volume of calls to education department
• Learn by doing• Browsers or other minor
issues
Staff Acceptance of Change• How will this impact me and my job?• How will this impact other programs?
Leader Acceptance of Change• Will this be viewed as an “easier” than
what I had to do?
• Will this in any way decrease or lessen the programs we already have?
Changing Vendors, Tools, etc.
• Switching design firms, authoring software tools, etc., can make the courses look and behave differently.
Constant Change in Technology• Adapting courses for mobile devices,
phones, tablets
Remember 1995?
Lessons Learned / Advice for Other
Associations
Experiment & Innovate• Carve out a safe place
to try new things
• Invest in your own continuous learning
• Participate in events by ASAE, ASTD, eLearning Guild, and other organizations
Dedicate Staff Time• “Rapid development” doesn’t
mean it’s easy, free or fast
• Need organizational support
• Take the time to find vendor firms that will be a good fit
Questions?
Contact usDavid Jennings, CAE, SPHR
Vice President, Education
Community Associations Institute (CAI)
djennings@caionline.org
703-970-9234
Jake Gold, CAE
Director, Education Development
Community Associations Institute (CAI)
jgold@caionline.org
703-970-9241
Diane Elkins
President
Artisan E-Learning
dpelkins@
artisanelearning.com
703-679-8929
Dave’s Extra Photos