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Final Assessment

Please ensure all pages have a footer containing your name, College ID & Assignment Title

Final Grade: Assessors !ignature:

Date:

!tudent "ame:###################ID "um$er: City of %ondon Academy

Course Title EDEXCEL BTEC HND Diploma inBusiness/BusinessManagement/Business Marketing

L4 & L5

!tudent"ame

Centre "o 5!" 'eg( "o

)nit Business En#ironment *+mail

)nit "um$er ! *decel "o

-atch "o B !" & !$ & !4 !ignature

Assessor %aam 'aiser !u$mitted $y

AssignmentTitle

Case (tu)* + H&MDate

!emester ,pril $"!- + ,ugust $"!-

%earning.utcomes

!.$.-.4 'eceived -y

Issued C $$n),pril $"!-Date!u$mission

dateTask ! & $: $0/"5/!-Task -:"/"1/$"!-Task 4: "2/"0/$"!-%inal (u3mission: $"/"0/$"!-

Assessor feed$ac/:

( Assignment criteria:

0( Assignment structure:

1( Assignment presentation:

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Case !tudy 2 3 & 4

A$stract

H&M is a #er* suessul an) e6pansi#e (7e)is asion group8 H&M9s strateg* as 3een)e#eloping along:

e6pansion. troug te setup o a proprietar* )istri3ution net7ork o entrall* ontrolle)

stores

prieompetiti#eness an) proita3ilit*. troug #er* eiient management o pro)ution an)

logistis

#er* sort lea) times 7i ensure ;uik response to market tren)s an) re)ution o stoks

H&M 7as a pioneer in pursuing a strateg* o #ertial integration 7it te )istri3ution net7ork8 Tisstrateg* as allo7e) te ompan* to )iretl* ollet an) ull* e6ploit inormation a3out sales an)onsumers in or)er to impro#e an) aelerate response to te market

-ac/ground and o$5ectives

H&M is 7ell kno7n or 3eing a suessul an) e6pansi#e ompan*. 3ot in terms o market an) oinanial perormane8 Te ompan*9s strateg* is arrie) out along te lines o ontinuous e6pansionan) sear or most promising markets. osteiient pro)ution o goo)s. an) re)ution o lea)times8 H&M is also an e6ample o ompetiti#e a)#antages 3rougt 3* integrate) e3usinesssolutions8

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3u*ers9 or)ers are plae) 7it te rigt supplier. te goo)s are pro)ue) at te rigt prie an) ;ualit* te suppliers onorm to te ompan*9s o)e o on)ut as or 7orking on)itions8

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=T integration 3et7een te entral oie an) te pro)ution oies8 Communiation 3et7een)epartments takes plae eletroniall*. inlu)ing )esign an) pro)ut )e#elopment8

!uccess Factors

Jeasons 3ein) te suess o H&M are: organisation o pro)ution an) integration o te suppl* ainK #ertial integration 7it te )istri3ution net7ork allo7ing )iret ontrol o market an)

ustomersK Continuous an) eiient olletion o inormation on )eman) 7i allo7s osteiien* an)

sortening o lea) times8

!ources and references

,rtiles an) ,nnual Jeports rom H&M Compan*9s 7e3site: 7778m8om

TA!6 (

!8! =)enti* te purposes o )ierent t*pes o organiation8 as market848$ ,nal*se te impat o glo3al ators on H&M 7it F> as market848- E#aluate te impat o poliies o te European Fnion on F> 3usiness organisations8

-* A8A'* C.P9I"G 8.'6 .F F*%%.8 !T)D*"T! C."!TIT)T*! P%AGIA'I!4

Guideline:

-* A8A'* C.P9I"G 8.'6 .F F*%%.8 !T)D*"T! C."!TIT)T*! P%AGIA'I!4Guideline: The assignment should $e $et;een 0

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All assignments musthave a front header page ;ith the students name, college ID num$er,4odule title & assignment tile( Failure to include this information ;ill result on refusal toaccept the assignment

!tudent "ame:###################ID "um$er: City of %ondon Academy

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G'ADI"G C'IT*'IA

PA!! C'IT*'IA

%*A'"I"G.)TC.4* A!!*!!4*"T C'IT*'IA TA!6! AC3I*>*D 9*!?".? PA'TIA%

L! Fn)erstan) teorganisational purposes oBusinesses8

!8! =)enti* te purposes o )ierentt*pes o organiation8

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L4 Be a3le to assess tesigniiane o te glo3alators tat sape national3usiness ati#ities8

48! Disuss te signi iane ointernational tra)e to H&M 7it F> asmarket

48$ ,nal*se te impat o glo3al atorson H&M 7it F> as market8

48- E#aluate te impat o poliies o teEuropean Fnion on F> 3usinessorganisations8

Task 48!

Task 48$

Task 48-

4*'IT C'IT*'IA

4*'IT D*!C'IPT.'! ". I"DICATI>* C3A'A'I!TIC! A!!*!.' F**D-AC6AC3I*>*D 9*!?".? PA'TIA%

4( =)enti* an) appl* te

most appropriate teoriesan) priniples to get teans7ers8

4(

4(0

,n eeti#e anal*tial approa to stu)* an)

resear8

(oul) 3e applie) 7it te senario8 Te ans7ersmust pro#i)e a lear 3asi un)erstan)ing o teteories an) priniples un)er stu)*8

40( (elet/)esign an)appl* ,ppropriatemeto)s/teni;ues

40( Dierent soures o inormation su as magaines?Business magaines@. 3ooks. perio)ial re#ie7san) urrent ne7s ?a)#anements in tenolog* onorganiational ulture@ soul) 3e use) 7itappropriate e6amples8

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40( 1 Te seletion o meto)s an) teni;ues/souresustiie)

41(

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DI!TI"CTI." C'IT*'IA

DI!TI"CTI."D*!C'IPT.'!

". I"DICATI>* C3A'*CT'I!TIC! A!!*!.' C.44*"TAC3I*>*D 9*!? ".? PA'TIA%

D8 Fse ritial reletionto e#aluate o7n 7ork an)usti* #ali) onlusions

D( , #ali) onlusion soul) 3e )ra7n troug teproper anal*sis. ustiiation an) appliation oteories relete) in te ans7ers8

D08 Take responsi3ilit* ormanaging an) organiingati#ities

D0( =n aie#ing o3eti#es. te stu)ents must manageteir o7n roles. o7n responsi3ilities an) teir o7ntime8

D18 Demonstrateon#ergent/ literal/reati#e tinking

D1(

D1(0

=n presenting o all elements te stu)ents mustappl* a range o skills to )e#elop a #ariet* o i)eas8

Capait* or inno#ation an) reati#e tougt as3een use)8

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-* A8A'* C.P9I"G 8.'6 .F F*%%.8 !T)D*"T! C."!TIT)T*! P%AGIA'I!4

!T)D*"T! "**D T. '*%AT* T3*I' '*!P."!*! T. T3* A!!*!!4*"T C'IT*'IA A"D'*%AT* T. T3* CA!* !T)D9 A%!. T. !3.8 T3* C.""*CTI." -*T8**" T3*4(

Instructions for students

!u$mitting assignments

Deli#era3le: Har) op* o 7or) proesse) Jeport8

ou soul) inlu)e te Cover page an) te pages of the Grading Criteria o tis

assignment 7en *ou su3mit *our inal report

,ll assignments soul) omprise o te stan)ar) Front Cover gi#en8 "o other front page

;ill $e accepted(

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!!8 ,ll setions soul) a#e ontinuit* an) pages soul) 3e learl* la3ele)8

!)-4I!!I." P.%IC9 & P'.C*D)'*

*EA4P%*:

(u3mission )ea)line $"t,ugust $"!-8 ,ssignment su3mitte) on time is aepte)8Late su3mission ?up to -r)(eptem3er $"!-@ is a late su3mission8 nl* aepte) on pa*ment o-"8"" an) ompletion o a late su3mission orm8

(u3missions ater -r)(eptem3er $"!- 7ill not 3e aepte)8 Jesu3mit assignment on te ollo7ingsemester )ea)lines8

,ssignments partiall* suessul or unlassiie) ?aile)@8 ne urter su3mission onl* allo7e) 7it a

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Plagiarism Policy

Plagiarism is stritl* proi3ite) an) 7ill ause or an )nclassified 2 ) gra)e8 (tu)ents 7ill

a#e to attempt a "*8 assignment(

Te ollege a)eres to a strit plagiarism poli*8 Any or Allo te ollo7ing are onsi)ere) as

plagiarism:

Turning in someone elseOs 7ork as *our o7n

Cop*ing 7or)s or i)eas rom someone else 7itout gi#ing re)it

%ailing to put a ;uotation in ;uotation marks

i#ing inorret inormation a3out te soure o a ;uotation

Canging 7or)s 3ut op*ing te sentene struture o a soure e8g8 internet sites. 7itout

gi#ing re)it to te autor

Cop*ing so man* 7or)s or i)eas rom a soure e8g8 internet sites. 3ooks. ournals et tat it

makes up te maorit* o *our 7ork. 7eter *ou gi#e re)it or not8

Most ases o plagiarism an 3e a#oi)e). o7e#er. 3* iting soures8 (impl* akno7le)ging tat

ertain material as 3een 3orro7e). an) pro#i)ing 7it te inormation neessar* to in) tat

soure. is usuall* enoug to pre#ent plagiarism8

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8hat is referencing

en *ou use oter people9s 7riting. i)eas & teories in *our assignment 7ork. *ou nee) to make

reerene to it 7itin *our 7orkMaking reerene to oter people9s 7ork is alle) C=T=N8 ,t Cit* o Lon)on ,a)em* 7e use teHar#ar) (*stem8 Tis as t7o parts an) *ou must use 3ot8 %or e6ample. i *ou oun) someinormation in te 3ook G,)#ane) Business (tu)ies 3*

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)nit content

! )nderstand the organisational purposes of $usinessesCategories of organisation: legal strutureK t*pe e8g8 pri#ate ompan*. pu3li ompan*. go#ernment.#oluntar* organisation. ooperati#e. arita3leK setor ?primar*. seon)ar* tertiar*@Purposes: missionK #isionK aimsK o3eti#esK goalsK #aluesK proitsK market sareK gro7tK return onapital emplo*e) ?JCE@K salesK ser#ie le#elK ustomer satisationK orporate responsi3ilit*K etialissuesStakeholders: o7nersK ustomersK suppliersK emplo*eesK )e3torsK re)itorsK inanial institutions?3anks. mortgage len)ers. re)it ators@K en#ironmental groupsK go#ernment agenies ?entralgo#ernment. loal autorities@K tra)e unionsResponsiilities of organisations: stakeol)er interestsK onlit o e6petationsK po7er inluenematri6K satis*ing stakeol)er o3eti#esK legal responsi3ilities e8g8 onsumer legislation. emplo*eelegislation. e;ual opportunities an) anti)isriminator* legislation. en#ironmental legislation. ealt

an) saet* legislationK etial issues e8g8 en#ironment. air tra)e. glo3al 7arming. arter omplianee8g8 Banking Co)e

$ )nderstand the nature of the national environment in ;hich $usinesses operate!conomic s"stems: te alloation o sare resouresK eeti#e use o resouresK t*pe o eonomis*stem e8g8 omman). ree enterprise. mi6e). transitional#he $ econom": sie ?gross )omesti pro)ut. gross national pro)ut@K strutureKpopulationK la3our oreK gro7tK inlationK 3alane o pa*mentsK 3alane o tra)eK e6ange ratesKtra)ing partnersK pu3li inanes ?re#enues. e6pen)iture@K ta6ationK go#ernment 3orro7ingK 3usiness3ea#iour e8g8 in#estment. o3eti#es. risk a7arenessK ost o apitalK onsumer 3ea#iourKpropensit* to sa#eK propensit* to spen)K tastes an) preerenes&overnment polic": eonomi goalsK isal poli*: ontrol o aggregate )eman)K entral an) loal

go#ernment spen)ingK

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&loal factors: international tra)e an) te F> eonom*K market opportunitiesK glo3al gro7tKprotetionismK orl) Tra)e rganisation ?T@K emerging markets ?BJ=C eonomies + Brail.Jussia. =n)ia. Cina@K EF mem3ersipK EF 3usiness regulations an) teir inorporation in toF> la7K EF poliies e8g8 agriulture ?C,*oto