Post on 21-Oct-2014
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FASH665 Fashion Studies SeminarSocial media and branding
April 2, 2013
Mathieu Plourde
Mathieu PlourdeMBA, Ed.D. Candidate
http://bit.ly/mathplourde
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DEFINING SOCIAL MEDIA
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Traditional Broadcast Media
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Credit: Stefan Domanske on Flickr
Social Media
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Credit: Francis Chung on Flickr
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Credit: Khalid Albaih on Flickr
BRANDING YOURSELF!
Sharing information, or…
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What is your first reflex when you
don’t know something?
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What is your first reflex when you
don’t know something?
(You Google it!)
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What is your first reflex when you
don’t know something?
(You Google it!)
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Activity 1
•Google yourself:
•Google your full name.
•How many links does it take before you show up?
•Are you satisfied with what pops up?
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Social media usage
•On which social media platforms are you the most active?
•Blog
•Other?
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Social media usage
Your purpose for using social media is mostly…
• Personal.
• Professional.
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Are you employable?
If someone found your social media profile, would they consider you a potential candidate?
• Yes.
• No.
• OMG, no way!
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Activity 2
• Learning and sharing: Your inbound and outbound information sources and destinations
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ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGE
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MANAGING INCOMING INFORMATION
Information overload…
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How big is the problem?
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“It's not information overload - it's filter
failure” – Clay Shirky
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Don’t be a slave to email!
• Apply the Getting Things Done process to your inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not required to take action upon to another space.
• Separate email account
• RSS reader
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Google Alerts
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Consume the social web
• Create a custom online newspaper that scouts the social web for you.
• http://paper.li
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Google Reader and Really Simple Syndication (RSS)
• Almost every web site generates a RSS feed nowadays…
• You get a notification when there is something new.
• RSS Readers FASH
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25Attribution: jrhode on Flickr.com
STORING AND RETRIEVING INFORMATION
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Storing and retrieving
I can retrieve relevant information I was exposed to in the last month.
• Yes.
• No.
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Social bookmarking: Diigo
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in your browser?
Browser Add-On
http://www.diigo.com
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Evernote
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• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/
Dropbox.com
• Easy personal file storage.
• Syncs on multiple devices.
• http://www.dropbox.com
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ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGE
(Circa 2007)
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If Information Was Made of Light…
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
If Information Was Made of Light…
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
CURATION
Conversational Spaces
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PROFESSIONALPERSONAL
Social Media Spaces
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PERSONAL PROFESSIONAL
My spaces
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PER
SON
AL
PR
OFESSIO
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My sharing loop(2012)
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Homework
1. Define how you want to be named online, which name and handles you want to own, and why.
2. Find a tag line that suits you.
3. Create an about.me page that defines your professional self. Be prepared to talk present it to your colleagues and justify your choices.
4. Find three examples of fashion professionals who have an interesting online presence to share with the class.
• Share additional questions and concerns on this Google Doc.
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Mathieu PlourdeMBA, Ed.D. Candidate
http://bit.ly/mathplourde
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