AMANDA SCHWARZ

@ajschwarz ajs.rose@gmail.com

The shift

The shift upward

The shift downward

The catch

The choices

Methods • Display

•  Banner •  Sponsored links

• Search (SEM/SEO) • Social Media

•  Sponsored •  User Generated Content

• Email •  Newsletters

• Mobile • Affiliate • Adware

Units of measure • CPA

•  Cost Per Action •  PPP (Pay Per Performance) •  Action can be purchase, FB “like”, Video view, etc.

• CPC •  Cost Per Click •  Payout only happens on the click. No other action

• CPM •  Cost per Mille, or 1K •  Impression-based •  Best for branding plays, where eyes are important

Banner Advertising

Sponsored Links

Search

Targeting • Geo • Demographic

•  Gender •  Age •  Income

• Retargeting • Day-Parting, by day/hour • Performance

Plan before executing

Social Ingot

Coupon Buddy • An app developed for the Conduit platform

• Coupon promotions that stay with the user while they shop

• Serves relevant coupons, deals and specials based on user’s URL

• 60 MM active users • 2500 advertisers • 7500 active deals (500+ added daily)

The Future • Big move to Affiliate Marketing • Mobile Mobile Mobile • Video •  Increased IAB self-regulation/crackdowns