the Digital SelfPersonality in the Age of DiSoMe

@giannicatalfamoSunday, February 10, 13

How many passwords do you have?

KEYS

Sunday, February 10, 13

KEYS

How many of your passwords are identical?

Sunday, February 10, 13

How many of your PINs are your birthday?

KEYSSunday, February 10, 13

Here comes Facebook, these are my friends

CONNECTIONS

Sunday, February 10, 13

...and my business contacts on LinkedIn

CONNECTIONS

Sunday, February 10, 13

and my followers on Twitter, Quora, Pinterest, ...

CONNECTIONSSunday, February 10, 13

Text I write...

CONTENT

Sunday, February 10, 13

Pictures I take...

CONTENT

Sunday, February 10, 13

Movies I shoot...

CONTENTSunday, February 10, 13

IDENTITY

Sunday, February 10, 13

SOCIAL GRAPH

Sunday, February 10, 13

UGC

Sunday, February 10, 13

!e Digital

Self

Sunday, February 10, 13

!e Digital

Self

Sunday, February 10, 13

!e Digital

Self

Sunday, February 10, 13

MinePortable

SafeSunday, February 10, 13

MinePortable

Safe

XML-like markup language

Trustees

Sunday, February 10, 13

CONSUMERS will own every right to their Digital Self, entrusted in custody to a third

party exposing only an ID API

Sunday, February 10, 13

CONSUMERS will reward BRANDS by allowing controlled access to portions of

their Digital Self

Sunday, February 10, 13

BRANDS will reward CONSUMERS by using the information in therr Digital Self to

create a better user experience

Sunday, February 10, 13

CONSUMERS (or ORGANIZATIONS) will use their unique “lens” to tune out all the data that do not resonate with them

Sunday, February 10, 13

Thank you !Sunday, February 10, 13