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DIMENSIONS, founded in 2002, is a full service market
research and marketing solutions company.
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About us
Complete Middle
Eastern coverage
Complete North
American Coverage
Dimensions research wing covers a
complete range of Qualitative and
Quantitative services with its teamof experienced and qualified
researchers covering North
America, North Africa, Middle East
and Asia.
MarketResearch
MarketingServices
MarketingTraining
MysteryShopping
www.dimensionsintl.com
It is a long standing member of European Society of Opinion
& Market Research (ESOMAR) & Market Research &
Intelligence Association (MRIA).
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Our clients world-wide
www.dimensionsintl.com
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www.dimensionsintl.com
Al Ghurair
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Our Vision, Mission & Values
DevelopBest
researchdesign
Practicehighestquality
standardsAddress
core issueof research
Provideactionable
findings
Our Core Values
To empower managers by equipping them with the latest
knowledge of their marketsOur Mission
Our Vision
www.dimensionsintl.com
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Customer Satisfaction Research
Opinion Pole
Mini Usage & Attitude Research
Advertising Research
Price Sensitivity Measurement
Promotion Research
Brand Image Research
Channel Partner Research
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What Makes Dimensions the Best Choice?
DimensionsCustomized Research
Industry Expertise
Our researchers with
extensive experience in
several categories and
cultural knowledge
lead your project.
Key Specialization in:
Automotive
Banking
Communication
Consumer Electronics
Fast Food FMCG
Government Services
Luxury Goods
Personal Care
Telecommunication
Our syndicated studies are designed to offer our clients cost effective, deep and insightful
knowledge of their local, regional, and global marketplaces.
Operational Capabilities
Whether its research
requirements or
budget constraints we
know & can use every
technique in the trade.
Expertise in:
Online Research
PAPI
CATI
CAPI
Face-Face Interviews In-depth Interviews
Paired Interviews
Triads
Mini Groups
Focus Groups
Technical Skills
Our cutting-edge
models, advanced
research planning and
statistical analyses
makes us true analysts.
Analytical Skills in:
Time Series Analysis
Market segmentation
Market Share Analysis
Forecast modeling
Trade SimulationConjoint analysis
Factor analysis
Correspondence maps
Significance testing
Multivariate analysis
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What clients say about us?
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What Makes Dimensions the Best Choice?
DimensionsResearch Appreciation
We have a long history of delivering successful research to our local, regional and global
clients.
Nissan Marketing Manager
I really learned & enjoyed so many things during many researches with
you. I really want to again have some more Last few model clinics were
one of my best memories & practices during my assignment in Dubai for 4
years
Philips Marketing Manager
You have implemented many quality standards and practice them during
fieldwork, data entry and processing. Lots of commitment and resources
shown to execute quality work on tight schedule.
Research Manager Another Large Research Agency, France
B to B recruitment ofdifficult targets within a short time and in spite of a
difficult time (Ramadan, Eid etc.). Quick reaction to our specific requests,
throughout the study. Analysis and recommendations of high quality.
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What clients say about us?
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What Makes Dimensions the Best Choice?
DimensionsResearch Appreciation
Few more words from our clients we are proud to share.
GM Research Manager
The key to build trust in a client-agency relationship is for the agency to be
transparent & forthcoming with problems that may be encountered during
data collection. Dimensions have been extremely transparent with the
projects conducted for GM, and we trust their data quality
Yum Research Manager
Committed to quality & have strong ability to work on very tight schedule
without compromising on quality. Professional in their reporting & provided
actionable findings particularly on our Takeaway & Home delivery business.
Global Research Director Another Large Research Agency, New York
I wanted to write a note that I reviewed the report and thought it was
excellent. Thank you for the hard work!...
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Appreciation from Dubai Municipality
Thanks & Appreciation
It is with pleasure that the
Quality & Development
Department
Awards with thanks and
appreciation
Dimensions
For the fruitful efforts and
unique cooperation with
the management.
Eng. Adnan Sharafi
Manager Quality &
Development Department.
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For decades our Arab and non-Arab researchers alike have strived to unfold the cultural
beliefs and values. We know how Arabs think, how they behave and what they want.
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We understand Arab culture like Arabs
The socio-economic differences and native
values make every Arab culture unique.
Dimensions Interviewer
They are different but similar in many ways,
we know how and we tell you when you
consult us. Dimensions Interviewer
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For decades our Arab and non-Arab researchers alike have strived to unfold the cultural
beliefs and values. We know how Arabs think, how they behave and what they want.
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We know how Arab men think
We know who says or and what do
they mean by it.
We get them to interact better with us by
allowing them to interact better with your
product.
Dimensions Focus Group
They like cars, friends, movies, jokes, girls like
any other teenager, but their religious, cultural
& family values are also deep rooted.
Dimensions Focus Group
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Most of our qualitative research in the Middle East is aimed at understanding the Arab Teens
and mothers.
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We know what Arab women want
Friends, TVprogrammes
Make-up &cosmetics
Husbands andChildren
Diets, obesity and
health relatedissues
Career,education,
financial stability
Clothes, latestfashion
Social topics andnew trends
Dresses,weddings,
jewellery
House keeping andhouse maids
Me
Family
Culture
Religion
Food, cooking,recipes
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Our Operational Capabilities
www.dimensionsintl.com
Methodology Fieldwork Approach
Recruitment through snowballing
Advertisement in free listings, colleges,
food courts, health clubs, community
centers
Central locations
Client list (if available)
Street/ Mall intercept interviews
Pre-recruitment for central location tests
Telephone directories for CATI interviews
Commercial directories for expert/
corporate interviews
Interviews through snowballing
PrimaryResearch
QualitativeResea
rch
Quantitative
Research
In-depth (individual)
Paired Interviews (couples/friends)
Triads (3 respondents)
Mini Groups (4-5 respondents)
Full Groups (6-8 respondents)
Face-to-face interviews
PAPI (Paper Assisted Personal Interviews)
CAPI (Computer Assisted Personal
Interviews)
CLT (Central Location Test)
CATI (Computer Assisted Telephonic
Interviews)
Mystery Shopping
HUT (Home Use Test) & Home Visits
Observations & Traffic Counts
Web interviews
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Our Qualitative Analytical Capabilities
www.dimensionsintl.com
In Our Moderators Tool Box Why is it used?
Laddering Systematic unfolding of unknown reasons for behaviour.
Word Association Leveraging words to explain how a concept/ brand is perceived.
Sentence completion Understanding expectations from a brand or a communication message.
Personification Using human, animal, celebrity characteristics to understand perception.
Bubble Drawing Extract values & emotions repressed due to social or cultural reasons.
House Building Understanding the construct and importance of marketing mix elements.
Collage Leveraging visuals to extract needs and emotions from subconscious.
Role Playing Brainstorming exercise for new idea generation by consumers.
Brand Mapping Understanding how competitive brands are perceived and empathised.
Crystal Gazing Predicting future consumer needs based on current paradigms.
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Our knowledge of conventional models
www.dimensionsintl.com
Working of Conscious, Preconscious & Unconscious mind.
How consumers are likely to prioritize their needs.
How consumers lend the equity of the mother brand to its
extensions.
Understanding attitudes and predicting social behaviour.
5 Dimension Analysis on intercultural understanding and
analyzing a countrys culture.
Model for brand equity building in six stages.
Classification of cultures along a mix of behavioral and value
patterns.
Cultural, Behavioural and Analytical models Why do we use them in Research
Sigmund Freud's Theory on personality andbehaviour
Abraham Maslow's Hierarchy of Needs
Aaker and Keller on Brand extension and
stretch
Fishbein, M. & Ajzen, I. (Eds.). (1980)
Hofstede on Intercultural understandings
Mary Goodyear on Brand and Market
Evolution
Trompenaars and Hampden-Turner (1997)
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Our Quantitative Analytical Capabilities
www.dimensionsintl.com
In Our Statisticians Tool Box Why is it used?
Significance Testing Understand if the difference between two variables is significant.
Correspondence Analysis A perceptual mapping of consumers mind of brands in a category.
Correlation Understanding if there is any relationship between two measures.
Regression Analysis Understanding the nature of a relationship between two measures.
Factor Analysis Data reduction analysis for grouping common measures.
Cluster Analysis Identifying consumers who belong to similar psychographics.
Conjoint Analysis Understanding how change in marketing mix impacts consumer choice.
Price Sensitivity Analysis Identifying a price point where consumer would happily pay.
Brand Price Trade Off Understanding the impact of brand equity on price Vs competition.
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Types of research studies we specialize in
www.dimensionsintl.com
TYPES OF RESEARCH (Ad hoc& Tracking)
CONSUMERRESEA
RCH
Corporate Identity research
Brand Image research
Usage & Attitude research
Market Segmentation research
Consumer Profiling research
Consumer Satisfaction research
Concept test
Product test
Packaging research
Pricing research
Demand Estimation
Advertising & Media Habits research
Channel evaluation research
TYPES OF RESEARCH (Ad hoc& Tracking)
TRAD
ERESEARCH
Customer Satisfaction research
Mystery Shopping research
Corporate Identity research
Sales & After sales research
Market sizing research
Competitor pricing research
Marketing Mix Evaluation
SWOT analysis
Q1Q2
Q3Q4
7570
6874
Brand Health Tracking Research
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Our Client service model
www.dimensionsintl.com
New Product
Development
New Advert
Development
Early BrandAssessment
New Packaging
Development
Pricing Decision
for the Brand
New Channel
Development
Brand Health
Monitoring Distributor
Assessment
Understanding
Market Dynamics
Product Test To estimate yield from the product and identify
areas of improvement
* Conceptualizer/ Adalyzer To understand noticability,
enjoyment, involvement, credibility, persuasion and image the Adwould create
*BPTS To estimate the influence of price on the product demand.
Pack/ Shelf Test To understand the noticability, involvement, persuasion
and image the Pack would create.
Early Brand Assessment Research To understandthe overall performance of a brand in its early life
*Bquator To monitor brands performance on regular basis
*BDM To identify areas of
improvement in trade relationship.
*PD Clustor
Understanding
Market Dynamics * PD Clustor Understand consumer segments
Mystery Shopping/ Point of sale monitoring To understand the dynamics in
any outlet, I.e. sales staff performance, merchandising, etc.
* Dimensions product
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If you are at the beginning of your brands development,
we can show you the scientific approach to marketing.
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Scientific approach to branding & marketing
Craft
communication
message
Identify
communication
needs
Distribution
channel strategy
Build price &
merchandising
strategy
Design brand
Identity
Develop USP and
positioning
Segmenting the
market
Understanding
market structure
Searching for
insights
Developing brandvision
Conceptualizer PDClustor B Equator BPTS Adalyzer
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Scientific approach to branding & marketing
Recommend
Brand Image
Research
Product Sampling
Initial Awareness Consideration Initial Trial Opinion Repeat purchase Regular Purchase
Advertising
Brand Identity
Sales Staff
Price
Distribution
Product USP
Early Brand
Assessment ResearchPD Cluster
BDM
Encourage product
trial
Fine tune brand
positioningMonitor
B Equator
Brand Image
Brand Equity
Market Share
Loyalist base
Fine tune
promotion
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Our Research Business Process
www.dimensionsintl.com
Client Brief DimensionsProposal
Legal &Project approval
Development of
researchinstruments &
quality control
Sharing ofinstruments with
client
Approval ofresearch
instruments
Fieldwork
& quality control
Data mining,quality assurance
& analysis
Knowledgesharing &
reporting
Dimensions Standards for Research Project Execution
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Our Quality Assurance
AUDIO RECORDINGS & PICTURES AS PROOF
Where recordings and pictures matter and with the consent of the respondent, we provide audio
recordings in a digital form for a significant portion of the sample. These digital proofs are mostly required for mystery shopping visits.
INTERVIEWS
Interviewers selected according to type of research and clients industry
Interviewers briefed before every project
Interviewers trained to understand all aspects of a project
All interviewers to conduct pilot interviews
BACK CHECKING
A minimum of 30% from every interviewer's work is checked
100% logic check done for key questions of the research
30% telephone callback with respondents who are randomly selection
Achieved sample is monitored on regular basis to avoid over quota in any part of the sample structure.
DATA ENTRY
Quality control & data validation checks
Data punching program designed according to questionnaire
15% of punched questionnaires randomly checked
Project researcher checks tabulations for irregularities