2012 BMA Carolinas Pro Ads Awards

Post on 20-Jan-2015

775 views 1 download

Tags:

description

This is the presentation from the BMA Carolinas 2012 ProAd Awards banquet on 9/27/12 featuring the best B2B marketing campaigns in North and South Carolina. Congratulations to all the winners!

Transcript of 2012 BMA Carolinas Pro Ads Awards

2012 ProAds Awards Banquet

Extending Our Appreciation to our Judges & Sponsorsto our Judges & Sponsors…

TOTAL COMMUNICATIONS PROGRAMDivision 1

Total Communications Program under $200,000

(includes media and production costs)

title: Destination Delivered Campaigntitle: Destination Delivered Campaign client: Estes

VantagePointg

title: A.O.R.N. Trade Showtitle: A.O.R.N. Trade Showclient: Berchtold

VantagePointg

Title:A.O.R.N. Trade Show

GOLDA.O.R.N. Trade Show

Client:BerchtoldBerchtold

Agency:VantagePointVantagePoint

title: 2 Millionth Vehicle Celebrationtitle: 2 Millionth Vehicle Celebration client: BMW Manufacturing

VantagePointg

Title:2 Millionth Vehicle Celebration

GOLD2 Millionth Vehicle Celebration

Client:BMW ManufacturingBMW Manufacturing

Agency:VantagePointVantagePoint

TOTAL COMMUNICATIONS PROGRAMDivision 3

Interactive Campaign (full) email, landing page, lead forms, surveys, etc.

title: Destination Delivered Campaigntitle: Destination Delivered Campaign client: Estes

VantagePointg

TOTAL COMMUNICATIONS PROGRAMDivision 4

Integrated Campaign, Web & Traditional

title: T.H.R.E.A.D. client: American & Efird

DoggettDoggett

title: ECIA Membership Campaign p p gclient: ECIA

Phasetwo bizPhasetwo.biz

title: Destination Delivered Campaign p gclient: Estes

VantagePointVantagePoint

SPACE ADVERTISING CAMPAIGNSDivision 6

Three- or four-color B2B campaigns under $200,000

title: Truckload Ad Campaignp gclient: U.S. Xpress

VantagePointVantagePoint

title: Wax Alternativeclient: Cascades Sonoco

SELMARQSELMARQ

title: Marble Smoothclient: Sonoco

SELMARQSELMARQ

SPACE ADVERTISING SINGLE ADSDivision 8

Fractional page or fractional spread, black and white or color

title: The Choice is Clear Adclient: tesa tape

VantagePointVantagePoint

SPACE ADVERTISING SINGLE ADSDivision 10

Three- or four-color page under $75,000 (includes media and production costs)

title: Vacancy Adyclient: U.S. Xpress

VantagePointVantagePoint

title: How Many Waysy yclient: Cascades Sonoco

SELMARQSELMARQ

SPACE ADVERTISING SINGLE ADSDivision 11

Three- or four-color page over $75,000 (includes media and production costs)

title: “Own Your Own Brand” Iced Tea Adtitle: Own Your Own Brand Iced Tea Adclient: S&D Coffee, Inc.

Phasetwo.biz

title: “Own Your Own Brand” Coffee Adtitle: Own Your Own Brand Coffee Adclient: S&D Coffee, Inc.

Phasetwo.biz

DIRECT MAILDivision 15

Single printed mailing piece

title: Key Accounts CFY Directy

PreGel AmericaPreGel America

title: The Choice is Clear Direct Mailclient: tesa tape

VantagePointVantagePoint

DIRECT MAILDivision 17

Single or multiple mailings which include incentives valued under $25 per campaign

title: You’re the Star Mailingtitle: You re the Star Mailingclient: Berchtold

VantagePointg

GOLDTitle:You’re the Star MailingYou re the Star Mailing

Client:BerchtoldBerchtold

Agency:VantagePointVantagePoint

PROMOTIONAL MATERIALDivision 19

Capability and facilities brochure

title: Blue Meets Green Brochureclient: T&S Brass

VantagePointVantagePoint

PROMOTIONAL MATERIALDivision 20

Product specifications brochure, product catalogs

title: 2012 Products At A Glance Catalogstitle: 2012 Products At A Glance Catalogs

PreGel America

title: 2012 Annual Catalogtitle: 2012 Annual Catalog

Tropical Foodsp

PROMOTIONAL MATERIALDivision 21

Special promotions

title: Lottery Promoyclient: Henny Penny

VantagePointVantagePoint

title: Agency Change T-Shirtg y g

VantagePointg

title: S&D Coffee Challenge Recipe Booktitle: S&D Coffee Challenge Recipe Bookclient: S&D Coffee

Media Bonsai

GOLDTitle:S&D Coffee Challenge RecipeS&D Coffee Challenge Recipe Book

Client:S&D Coffee

Agency:Agency:Media Bonsaio sa

PROMOTIONAL MATERIALDivision 23

Dealer/distributor material

title: Fall Flavors Recipe Booktitle: Fall Flavors Recipe Book

PreGel America

CORPORATE IDENTITYDivision 24

Logo Design

title: Level 2 Logistics Logog gclient: Estes

VantagePointVantagePoint

title: Logo Designtitle: Logo Designclient: Edison Foard

Doggettgg

title: Snider Fleet Solutions-Logo Designtitle: Snider Fleet Solutions Logo Designclient: Snider Fleet Solutions

Lyerly Agencyy y g y

PUBLICATIONSDivision 27

Print newsletters and magazines for B2B internal or external audiences

title: Signage Solutions Magazinetitle: Signage Solutions Magazineclient: Signage Solutions Magazine

SPARK Publications

GOLDTitle:Signage SolutionsSignage Solutions Magazine

Client:Client:Signage Solutions MagazineMagazine

Agency:SPARKSPARK Publications

AUDIO-VISUAL PRESENTATIONSDivision 30

Video productions – sales, product or corporate promotions

title: Buy Nuts, Save The World Videotitle: Buy Nuts, Save The World Videoclient: Tropical Foods

Media Bonsai

MULTIMEDIA/COMPUTER PRESENTATIONS

Division 31

Product catalogs, demo disc, brochure, sales presentation

title: Foodservice Presentationtitle: Foodservice Presentationclient: T&S Brass

VantagePointg

GOLDTitle:Foodservice PresentationFoodservice Presentation

Client:T&S BrassT&S Brass

Agency:VantagePointVantagePoint

WEBSITESDivision 32

Micro-site for specific event or time period produced for less than $15,000

title: Agency Change Micrositeg y g

VantagePointVantagePoint

WEBSITES Division 34

Web sites produced for less than $25,000

title: CM Black Websiteclient: CM Black Construction Company

Walker MarketingWalker Marketing

WEBSITES Division 35

Web sites produced for $25,001 - $50,000

title: VantagePoint Websitetitle: VantagePoint Website

VantagePointg

WEBSITES Division 36

Web sites produced for more than $50,000

title: Hartness Websiteclient: Hartness International

VantagePointVantagePoint

INTERACTIVE MARKETINGDivision 38

Web Banner, interactive flash, single banner

title: StarChefs com Web Bannertitle: StarChefs.com Web Banner

PreGel America

INTERACTIVE MARKETING Division 40

Electronic newsletter, for internal or external audiences less than 10,000 recipients

title: International Business Park E-newsletterclient: Nolim Group

Walker MarketingWalker Marketing

INTERACTIVE MARKETING Division 41

Electronic newsletter, for internal or external audiences greater than 10,000 recipients

title: Agent eNews Email Newslettergclient: CNA Insurance

Mass TransmitMass Transmit

title: Back to Schooltitle: Back to Schoolclient: Henry Schein

Mass Transmit

title: Webinar Email Campaigntitle: Webinar Email Campaignclient: Futurity First Insurance Group

Mass Transmit

INTERACTIVE MARKETING Division 44

Mobile Application

title: iPad Water Savings Calculatorgclient: T&S Brass

VantagePointVantagePoint

INTERACTIVE MARKETING Division 45

Web Video

title: ECIA Reps Membership Videop pclient: ECIA

Phasetwo.bizPhasetwo.biz

INTERACTIVE MARKETING Division 46

Web Video Channel or Series

title: ECIA YouTube Channelclient: ECIA

Phasetwo.bizPhasetwo.biz

SOCIAL MEDIADivision 51

Corporate Blog

title: Walker Marketing Corporate Blogtitle: Walker Marketing Corporate Blog

Walker Marketingg

title: Mass Transmit Broadcast Blogg

Mass TransmitMass Transmit

GOLDTitle:Mass Transmit Broadcast BlogMass Transmit Broadcast Blog

Agency:Agency:Mass TransmitTransmit

AGENCY PROMOTION MATERIALSDivision 55

Agency Promotion Materials

title: Agency Change Campaigng y g p g

VantagePointVantagePoint

GOLDTitle:Agency Change CampaignAgency Change Campaign

Agency:Agency:VantagePoint

PUBLIC RELATIONSDivision 57

Single public relations effort

title: Public Relations-New Grabeez Flavorsclient: Tropical Foods

Media BonsaiMedia Bonsai

title: Public Relations-New Snack Treasures Flavorsclient: Tropical Foods

Media BonsaiMedia Bonsai

title: Public Relations-Sprouted Raw pclient: Tropical Foods

Media BonsaiMedia Bonsai

EXHIBITIONS/TRADE SHOWDivision 58

Exhibits

title: Rosenberg Trade Show Boothtitle: Rosenberg Trade Show Boothclient: Rosenberg USA

Phasetwo.biz

title: NRA 50x50 Booth

PreGel AmericaPreGel America

GOLDTitle:NRA 50x50 BoothNRA 50x50 Booth

Agency:Agency:PreGelAmericaAmerica

EVENT MARKETINGDivision 59

Events

title: 2 Millionth Vehicle Celebrationtitle: 2 Millionth Vehicle Celebrationclient: BMW Manufacturing

VantagePointg

GOLDTitle:2 Millionth Vehicle Celebration2 Millionth Vehicle Celebration

Client:BMW ManufacturingBMW Manufacturing

Agency:VantagePointVantagePoint

OUTDOORDivision 60

Billboards, bus shelters, transit advertising

title: We Made It Billboardtitle: We Made It Billboardclient: BMW Manufacturing

VantagePointg

TOO CREATIVEDivision 62

Too Creative

title: Do the Math Ad Seriesclient: Henny Penny

VantagePointVantagePoint

VantagePoint

Title:Y ’ th St M iliYou’re the Star Mailing

Client:Berchtold

Agency:VantagePoint

SPARK Publications

Title:Si S l tiSignage Solutions Magazine

Cli tClient:Signage Solutions MagazineMagazine

Agency:SPARKSPARK Publications

Media Bonsai

Title:S&D C ff Ch ll R i B kS&D Coffee Challenge Recipe Book

Client:S&D Coffee

Agency:Media Bonsai

VantagePoint

Thank You!Please take your entry boards with you,

th ill b di d dor they will be discarded.