Marketing isn’t magic, there is a

science to it.

Strategy

Effort Consistency

Treat social marketing as you do other

forms of marketing:

› Strategise

› Implement

› Measure

Regular new content.

Provide free, useful and credible

information.

Use Social Media to deepen your

relationships with prospects.

When they want to buy – they will go

to the person they “know” and trust.

Profit

Market share

New products

Percentage gain in product sale

Industry credibility

More distribution channels

More visibility for your brand

Focus on specific target markets to

achieve these goals

Devise a strategy to target these

markets

Use the right tools to reach the

various target markets

Business

Goal

Target

Audience

Existing

Marketing

3 Social

Media

Actions

Goal #1 Audience #1

Audience #2

Goal #2 Audience #1

Audience #2

Goal #3 Audience #1

Audience #2

Identify social media sites already

reaching your target markets

Sign up to these sites – username

Read the terms and conditions

Set up your profile

READ and LOOK what other people /

businesses are doing

Research how to best use each site

Invite 30 people a day to become your

friends / followers

Have conversations and build relationships

Answer questions

Share links to your own and other websites

Add something new at least twice a week

Create a content calendar and stick to it!

Real story

True voice

Always have a signature / profile with full

contact details, website, etc.

It is about adding real value.

Make it interesting and fun.

Keep it professional.

Allow your personality to shine through.

Remember your Grandma.

Beware

of the

BLACK HOLE

cell: 084 486 2949

email: compwise.za@gmail.com

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twitter: @CompWiseZa