Post on 11-Jan-2016
description
2012/ 06/ 02
Overview of EIN BusinessOverview of EIN Business
Confidential
This document outlines EIN’s Business in the market, based on Industry Experience & Market Expertise.
ContentsContents
1/8EIN Strategic Planning Dept.
Company IntroductionCompany Introduction
Market ExperienceMarket Experience
Business ModelsBusiness Models
EIN Radio Module BusinessEIN Radio Module Business
Comparative Strengths of the EIN 2010 RMComparative Strengths of the EIN 2010 RM
Business InfrastructureBusiness Infrastructure
EIN ZigBee ExpertiseEIN ZigBee Expertise
Company IntroductionCompany Introduction
EIN Strategic Planning Dept. 2/8
Envisionnovation was founded in July 2008.Our background is in electronic design and communication systems.
Company Mission
From component to system to enterprise solution, we bring certainty to RF-Networks.
From component to system to enterprise solution, we bring certainty to RF-Networks.
Business Purpose
Be the Market Standard for Wireless Energy Management Systems in N/A & AsiaBe the Market Standard for Wireless Energy Management Systems in N/A & Asia
Company Strength
Innovative and Advanced Products / Synergy Profit Business Model / Field-Proven Technology / Strategic Partnerships / Marketing Expertise
Innovative and Advanced Products / Synergy Profit Business Model / Field-Proven Technology / Strategic Partnerships / Marketing Expertise
RF C
on
fid
en
ce
RF C
on
fid
en
ce
Customers
Customer Value
Low Development Cost / Shortening Time to Market / Production Ready SystemLow Development Cost / Shortening Time to Market / Production Ready System
Business Domain
Providing ZigBee Smart Systems to the Building Automation,Lighting Control, Smart Metering, and Smart Energy Markets
Providing ZigBee Smart Systems to the Building Automation,Lighting Control, Smart Metering, and Smart Energy Markets
Market ExperienceMarket Experience
EIN Strategic Planning Dept. 3/8
Meter Serves as Energy Services Portal(ESP) for ZigBee HAN(Home Area Network) Deployed in over 80,000 Homes
Meter Serves as Energy Services Portal(ESP) for ZigBee HAN(Home Area Network) Deployed in over 80,000 Homes
Wireless Control of Each Home’s External Water System 125 homes in the Division are controlled through ZigBee Wireless Control of Each Home’s External Water System 125 homes in the Division are controlled through ZigBee
2008. Jul. 2010. Apr.
Elster Smart Energy Development
2008. Dec.
2009. Jun.
Building Home &Estate Automation
EIN Radio Module
2012. Apr.
EIN Asian MarketRadio ModuleDevelopment
ChiwooInternational: Company forAsian Market
2011. Jan.
On-going Projects
Building Automation
Smart Metering
2011. May.
India Smart-Grid Projects
India State Electricity Boards National-level Metering Companies in India H/A, B/A, Lighting Companies in India
India State Electricity Boards National-level Metering Companies in India H/A, B/A, Lighting Companies in India
EIN Business ModelsEIN Business Models
EIN Strategic Planning Dept. 4/8ZigBee IntegratorZigBee Integrator
Module DeveloperModule Developer
Products: Related to Radio ModuleProducts: Related to Radio Module
Market OfferingsMarket Offerings Customer SegmentationCustomer Segmentation
Services: Product Development related to ZigBeeServices: Product Development related to ZigBee
Solutions: ZigBee Design & Certification ConsultingSolutions: ZigBee Design & Certification Consulting
Radio Module USB Module
Prototype Module Lighting Control Module
SoftwareHardware
Radio Frequency Consulting
Group 2Group 2
Group 1Group 1
Customers that want Custom Applications on their ZigBee Platforms
Renesas Radio Module Customers
Customers that want Custom Applications on
the Renesas Platform
Group 3Group 3
Demand Response Energy Management System
EIN Radio Module BusinessEIN Radio Module Business
EIN Strategic Planning Dept. 5/8
Hardware
Renesas SkyworksSkyworksEIN
Software
Renesas EIN
EIN RM (2010 Q2)EIN RM (2010 Q2)
(2010~)(2008~)
(2002~)
The World Largest MCU Supplier
World Third-largest Semiconductor Manufacturer
Enhanced ZigBee Solution Provider
Global BusinessGlobal Business
World-wide Sales Networks
World-wide Sales Networks
Broad RF CertificationsBroad RF Certifications
11 Sales Companies’ Distribution & Sales Channels around the World
Asia
NorthAmerica
Europe
FCCU.S.
ICCanada
CEEurope
iDASingapore
WPCIndia
Business FocusBusiness Focus DesignDesign Manufacturing Sales Customization
(1996~)
N/A Market PartnerN/A Market Partner Asian Market PartnerAsian Market PartnerInternational Supplier of Front-end Module
Global Supplier of RF Semiconductor Front End Solutions
FEM
SPI Flash
Crystal
Matched Networks
AntennaOptions
Renesas Radio Chip
Comparative Strengths of EIN 2010 Radio Module Comparative Strengths of EIN 2010 Radio Module
EIN Strategic Planning Dept. 6/8
StrengthAreas
Market CompetitorsMarket Competitors
Radio Module
Largest Flash/RAM on a ZigBee Module
(256KB Flash and 20KB RAM)
Nearest competitors has 192KB Flash and 12KB of RAM
Large External Flash on board the Module
Most Modules don’t have on Module Flash
Protected Flash MemorySome Competitors cannot protect the
Flash and Encryption Keys from Extraction
ZigBee Stack
Flexible and Easy to use ZigBee Pro Stack
Most other Stacks are either Flexible or Easy to Use, but not both
Development
Environment
HEW Development Platform with an E8a has Extensive Debug
Capabilities
Other Vendors have much less sophisticated tools (Inability to step
through code and to see all data space)
www.eininc.cawww.eininc.ca
EIN Business InfrastructureEIN Business Infrastructure
EIN Strategic Planning Dept. 7/8
Asian Market Distributor
Synergy Network to provide local customization for Asian MarketSynergy Network to provide local customization for Asian Market
EIN’s Business Networks: Manufacturing, Services, Distribution, Technology
(RESG)
EIN’s Manufacturing 1
EIN’s Supplier / Asian Market Business Partner
EIN’s Technical Support
R&D / Tech. Support / Market Strategy
(RESG)N/A Market Distributor
(REA)
Think GlobalAct Local
Think GlobalAct Local
EIN’s Manufacturing 2
EIN ZigBee ExpertiseEIN ZigBee Expertise
EIN Strategic Planning Dept. 8/8
Metering/Sensor
Actuators
Site Intelligence
EIN Cost-effectivedemand response
system
CostCost
Performance
Performance Rel
iabili
ty
Relia
bility
EIN develops and deploys Customized Solutions. EIN develops and deploys Customized Solutions.
An RF Channel is shared,noisy and lossy.
Much less than 100%Bandwidth is available.
Custom Applications must adapt based on Network Conditions
as reported by the Stack.
EIN understands Field Deployment Issues. EIN understands Field Deployment Issues.
EIN’s ZigBeeEIN’s ZigBee
EIN has developed the following Applications on ZigBee. EIN has developed the following Applications on ZigBee. Modbus over ZigBee
BACnet over ZigBee Point to Point Serial SEP 1.0 and 1.1 Development
Point to Multipoint Serial based on Many Custom Protocols
Distributed Subnets for Thermostat, Occupancy Control and HVAC Systems