Post on 31-Mar-2015
2011 SEDF MARKETING UPDATE
WWW.SEDF.BIZ What’s New
Landing Page – IN PROGRESS Site Selector’s Area Demographics Page Monday Memo Archive Links Page
FACEBOOK AND TWITTER SEO – Search Engine Optimization High Volume of Small Business Usage Real Time Information Source
Information Gone “Viral” – Viral Video Post is reposted or written about so much it takes on a
life of it’s own Typically means the content reaches 100,000 hits in a
few hours, often crashing websites from too much traffic as people pass along the information.
Tools Wall Blanket Message to Fan Base (213+) Analytics on Posts Discussion Tab – additional MM Archive Events Tab
MONDAY MEMO New Cleaner, More Professional Format Stronger Recipient List – More Engaged
Readers Analytics
Who Times Opened Links Clicked Number of Times Links Clicked Forwarded to a Friend Liked It Re-tweeted It
SITE SELECTOR HARD COPY
Benefit of Membership in the Oklahoma City Regional Partnership
Online Company Database Internal Customer Service Tool
RETAIL BLITZKREIG7-Eleven
Academy
Albertsons
Aldi Grocery
Ann Taylor
Applebee’s
Barnes & Noble
Belk
Best Buy
Biggby Coffee
BJ’s Restaurant and Brewhouse
Borders
Brixx Pizza
Buca di Beppo
Burlington Brands
Capriotti’s Sandwich Shop
Carrabba’s Italian Grill
Central Market
Cheddar’s Casual Café
Chick-fil-a
Chipotle
Coldwater Creek
Corral West Ranchwear, Inc.
CostCO
Darden Restaurant Group
Dick’s Sporting Goods
Factory Connection
Famous Famiglia Pizzeria
Furr’s Family Dining
Gander Mountain
Hy-Vee Grocery
InterUrban
Jason’s Deli
Jimmy John’s Gourmet Sandwiches
Johnny Rockets
Johnny’s Lunch
Jumbo Foods
Kroger
La Madeline
Le Pain Quotidien
Lushberries Frozen Yogurt
Macaroni Grill
Marble Slab Creamery
McCormick and Schmick’s
Mellow Mushroom
Michael’s
Moe’s Burrito’s
Nrgize Lifestyle Café
Olive Garden
On the Border
Orange Tree Frozen Yogurt
Outback Steakhouse
Panda Express
Panera Bread
Paradise Bakery
Pet Smart
Pilot Travel Centers
Pink Berry
Pizza Patron
Planet Hollywood
Qdoba
QuikTrip
RaceTrac
Red mango
Red Robin
Rib Crib
Rosa’s Mexican Café
Safeway Grocery
Saladworks
Taco Villa
Tanner Factory Stores
The Children’s Place
Tilted Kilt
Toys R Us
Trader Joes Grocery
United Supermarkets
Valero
Wagamama
Western Sizzlin’
Which Wich?
Zpizza
REQUIRE FRANCHISEE
TWO SEDF CONTACTS
THREE SEDF CONTACTS
POLYGON TRADE PULL STUDY
SEDF/SHBA RELOCATION ADS (SHARED COST)
LOWER TIER SUPPLIER CONTACTSave Money in Shawnee
Direct Mail
Direct E-Mail
Smile & Dial
GOOGLE ANALYTICS 247 People Visited www.sedf.biz Views ranging from Shawnee to South Africa &
Singapore Visitors averaged 2:28 minutes on www.sedf.biz They visited an average of 3.16 pages Most Popular Pages
Links Contact Us News & Updates Business Resources
OTHER ITEMS OF NOTE Comparative Surrounding ED Organization
Report Comparative Report on Availability of Retail
Incentives Manufacturers and Major Employers Handout SPS Long Range Plan, Growth and ED Report
(Included in your packet)
ADDITIONAL NON-PAID MARKETING Journal Record Coverage
sips downtown kafe TDGI Square Feet
Shawnee Outlook Coverage Report Card Mom & Pop Data National Retailer Data
SEDF ANNUAL MARKETING EXPENDITURES
Electronic Media Costs
Website Hosting @ $89/Quarter $356.00
Monday Memo Service @ $55/MO $660.001 Yr Online Dir. Listing in Trade & Industry Dev. $250.00
Print Media Costs
Business Cards $161.00
Site Selector Piece $66.00
Yellow Pages $175.77
CVB Vistor's Guide $400.00
Local Paper Ads (Xmas, MF) $118.50
Regional Paper Coverage $49.07
TOTAL REOCCURING MARKETING COSTS $2,236.34
SHAWNEE’S AWESOME… TRUST US!
Having any available data on hand affords us the ability to validate our sales pitch, not just ask them to “Trust Us”.
The logic of validation allows us to move between the two limits of dogmatism and skepticism. ~Paul Ricouer