UBCMA PERFECT PITCH COMPETITION

BACKGROUND STRENGTHS

Trend Setter. Brand Associations.Lifestyle. Culture. Experience.

WEAKNESSESRetail Price. Miscommunication.

WHAT SAM CARES ABOUTSOME CALL HER A HIPSTER.

FASHION. VARIETY. COOL.

STYLETRENDYFUNCREATIVE

= MINI YALETOWN.VALUESMINI EXPERIENCE STUDENTS

PART ONE: MINI TAXI

GETTING THERE IS ALL THE FUN!

-MINI YALETOWN

MINI TAXI MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION

PART TWO: MINI STOP

CAMPUS BLOCK PARTY.

MINI TAXI MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION

DONE THE MINI WAY.

PE

PERSONALITY MINI

MINI TAXI MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION

PART FOUR: MINI SIMULATE

GO-KART FEELING.

MINI TAXI MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION

RACY AND FUN.

PART FIVE: FEASIBILITY

EXECUTION BUDGET OUTCOME

BUDGET FEASIBILITY Item Quantity Hour Price TotalPhoto Booth 1 3 $750.00 $2,250.00Photo Booth Customization 1 NA $200.00 $200.00Car Rental (per day) 5 NA $60.00 $300.00Gas 4 3 $25.00 $300.00Tents 1 NA $260.00 $260.00Banner Stands 2 NA $105.00 $210.00Promo Material + Display 1 NA $300.00 $300.00Game Simulation 1 NA $160.00 $160.00Food 100 NA $1.00 $100.00Drinks 100 NA $0.50 $50.00Driver 4 3 $12.00 $144.00MINI Gift 1 NA $80.00 $80.00 Promotional Rep 2 3 $16.00 $96.00Yaletown Rep 1 3 $20.00 $60.00

Total $4,510.00

WHAT IS IN IT FOR SAM?

LONG DISTANCES. HUNGER.

LACK OF ENERGY.

TAXIS. SUSHI. MOCKTAILS AND MUSIC.

WHAT IS IN IT FOR MINI?

STATEMENT OF LIFESTYLE

ENGAGEMENT