• FUTURE STUDIES / FUTUROLOGY• Futures studies are often described as the "science of

scenarios". Futures studies do not say what the future will be but what it could be or what we would like it to be.

• FORECASTING• The study or forecasting of trends or developments in

science, technology, political or social structure, etc.

BBC News, Thursday 29th April 2010

CAUSES OF MIGRATION TO CITIES

• Poverty• Employment• Education• Business • Opportunities• Standard of Living• Economic or Industrial Policies

2010 PredictionsForecasts on Trends bytrendwatching.com

Dual life:RealityVirtual-Reality

Impromptu Meet Upsand Pop Ups

Took off well

Always a comeback.

Growing numbers of brands/companies TRYING.(Honda)

Pressure from NGO and Government.

A growth in companies/brands ‘talking’ to consumers directly

example:

BT-DONT-CARE

Excellent Choice Architecture

Emotional + Rational

Consumer + Brand

DONE all the timeie: BodyShop

TQ