Post on 15-Jan-2015
description
Excuse me, where is the Gen Z?Digital thoughts about social enterprise for today’s (& tomorrow) companies.
Max Ardigo’IBM transformation consultant
Collaboration Agenda 2.0
A view of the new Digital Nations
A view of what users do
A view of generations @ workplace
Detail on Gen Y and Z
So what if…(ideas and solutions)
Collaboration Agenda 2.0
The World (and the www) had
a tremendous change in the last 4 years.
The web - as we knew it - has become the
“web 2.0”: where people not only read, but write,
participate, generate knowledge and new
business models.
> Cont
Collaboration Agenda 2.0
Yesterday.
Today.
Source: Forrester Research; IBM Institute for Business Value
Collaboration Agenda 2.0
Yesterday.
2 Billionpeople will be on the web by 2011.*
mobile phone subscribers worldwide by the end of 2008.*
4 Billion 1 Trillion connected intelligent devices in the world
Today.
Connected People Connected
Things
Source: Forrester Research; IBM Institute for Business Value
Collaboration Agenda 2.0
> View
Oct. 2008 – 500.000 english words.
http://www.youtube.com/watch?v=cL9Wu2kWwSY
Collaboration Agenda 2.0
English gets 1.000.000 words
on Wednesday, site saysJune 10, 2009 - Updated 1328 GMT
(2128 HKT)
New English words:
Web 2.0: the second generation of the Internet
n00b: a new or inexperienced user,
usually with technology
Jai Ho: an exclamation of victory, from Hindi
slumdog: an unkind term for a person who lives in a slum
cloud computing: services delivered via the Internet
carbon neutral: an activity that doesn't produce heat-trapping carbon emissions
Source: Global Language Monitor june 2009
June 2009
Which
is the real
world?
Collaboration Agenda 2.0
This means that today’s companies are immersed in this new digital, participative
context, starting conversations with their friends,
employees, partners and customers
across the world.
In new Digital Nations.
Living, knowing, engaging, enlarging, retaining.
> Cont
Collaboration Agenda 2.0
COLOMBIA (’09)44,977,758 population Area: 2.070.408 sq km
20,788,818 users as of Sept/09, 46.2% penetration, per CRT.
1.200.000 broadband subscribers as of dec/08, 5.78%.per TeleGeo
AUSTRALIA (’09)21,262,641 population Area: 7,682,557 sq km
17,033,826 users as of Aug/09, 80.1% penetration, per N-O.
4,700,200 broadband subscribers as of Sept/07, 23.0% p.r., per OECD
Source: World Internet Stats 2010
Australia
SOUTH AFRICA (’09)49,052,489 population Area: 1,219,090 sq km
5,300,000 users as of Aug/09, 10.8% penetration, per WWW.
426,000 broadband subscribers as of dec/08, 0.9% p.r
VENEZUELA (’09)26,814,843 population Area: 916,445 sq km
8,293,734 users as of Sept/09, 30.9% penetration, per Conatel.
1.410.000 broadband subscribers as of dec/08, 5.0%.per TeleGeo
ECUADOR (’09)14,573,101 population Area: 272,046sq km
1,840,678 users as of Sept/09, 12.6% penetration, per Supertel.
n.a. broadband subscribers
PORTUGAL (’09)10,707,924 population Area: 92,391 sq km
4,475,750 users as of Sept/09, 41.8% penetration, per ITU.
1,634,400 broadband subscribers as of dec/08, 36.0%.per ITU
ROMANIA (’09)22,215,421 population Area: 238,391 sq km
7,430,000 users as of Sept/09, 33.4% penetration, per GfK.
2,506,000 broadband subscribers as of dec/08, 34.0%.per ITU
RUSSIA (’09)140,041,247 population Area: 238,391 sq km
45,250,000 users as of Sept/09, 32.3% penetration, per POF.
9,280,000 broadband subscribers as of dec/08, 20.5%.per ITU
Digital Countries – Political view
Collaboration Agenda 2.0
Source: IBM Manyeyes / Social Networks Data 2009
Digital Nations – Human view
INDIA DIGITAL
WAR SCENARIO:
Orkut vs. Facebook
Collaboration Agenda 2.0
Digital Nations – Some details
Source: Quancast 2010
People on Facebook
More than 471 million active users
50% of our active users log on to Facebook in any given day Average user has 130 friends
People spend over 500 billion minutes per month.
People on LinkedinLinkedIn connects marketers to over
50 million affluent, ambitious and
influential professionals.
People on Orkut
150 million of young Indian and
Brazilian peers.
People on V-Kontakte
68 million users mainly from Russia815,789,490 pageviews per month.
Collaboration Agenda 2.0
Digital Nations – Mail vs. Networks
Source: Morgan Stanley Research April 2010
Collaboration Agenda 2.0
Digital Nations – Mobile vs. Desktop
Source: Morgan Stanley Research April 2010
Collaboration Agenda 2.0
Digital Nations – Highest SN countries audiencesAverage hours / week per visitor
Source: IBM Manyeyes / Social Networks Data
Russia Brazil
CanadaP. RicoSpain
Italy
Collaboration Agenda 2.0
Forrester Technographics: what people do there
Create and publish, innovate (Geeks)
Post ratings/reviews of products/services, generate buzz
Use RSS feeds, “Vote” for Web sites online
Maintain profile on a social networking, socialize
Read, Watch, Listen
None of the above
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Creators
Source: Forrester Technographics
Collaboration Agenda 2.0
World / Forrester SN behaviour evolution ‘07-’09
Source: IBM Manyeyes / Social Networks Data
Creators Critics Collectors Joiners Spectators Inactive
Collaboration Agenda 2.0
US/Europe % SN mobile users ‘09
U.S.
Italy
Source: IBM Manyeyes / Social Networks Data
Collaboration Agenda 2.0
Forrester - Australia
AUSTRALIA (’09)21,262,641 population Area: 7,682,557 sq km
17,033,826 users as of Aug/09, 80.1% penetration, per N-O.
4,700,200 broadband subscribers as of Sept/07, 23.0% p.r., per OECD
Source: Forrester Technographics 2009
Australia
Collaboration Agenda 2.0
Forrester - Japan
JAPAN ('09) 127,078,679 populationArea: 377,812 sq km
95,979,000 users as of Sept/09, 75.5% penetration, per ITU.
30,107,300 broadband subscribers as of June/09, per ITU
Source: Forrester Technographics 2009
Japan
Collaboration Agenda 2.0
Forrester - Metro China
CHINA (’09)1,338,612,968 populationArea: 9,806,391 sq km
384,000,000 Internet users as of Dec/09, 28.7% penetration, per CNNIT
83,366,000 broadband Internet connections as of June/09, per ITU.
Source: Forrester Technographics 2009
Metro Cina
Collaboration Agenda 2.0
Forrester - South Korea
SOUTH COREA ('09) 48,508,972 populationArea: 99,268 sq km
37,475,800 users as of Jun/09, 77.3% penetration, per ITU.
15,474,900 broadband subscribers as of June/09, per ITU
Source: Forrester Technographics 2009
South Korea
Collaboration Agenda 2.0
Forrester - United States
UNITED STATES (’09)307,212,123 Population Area: 9,629,047 sq km
234,372,000 Internet users as of Nov/09, 76.3% penetration, NNV.
79,014,100 Internet broadband connections 31% as of June/09, per ITU.
Source: Forrester Technographics 2009
United States
Collaboration Agenda 2.0
Forrester - Europe
EUROPE803,850,858 populationArea: 10,149,253 sq km
425,773,571 Internet users and a 53.0% penetration as of December 31/09
114,992,952 Broadband connections, 14.3% penetration as of Nov.30/08
Source: Forrester Technographics 2009
Europe
Collaboration Agenda 2.0
Forrester - Europe - Italy
ITALY ('09) 58,126.212 population Area: 301,323 sq km
30,026,400 Internet users as of Aug/09, 51.7% p.r., per N-O.
10,860,000 broadband connections as of June/08, per ITU, 36.2% p.r.
Source: Forrester Technographics 2009
Italy
Youngs like in
South Korea?
Collaboration Agenda 2.0
Italy - Facebook total growth / ’08-’10
08 09 10Y/Y Italy
Source: IBM Manyeyes / Social Networks Data
Collaboration Agenda 2.0
Italy - Facebook Age and Growth / ’08-’09
638.540
2.600.000
3.000.000
2.000.000
1.620.460
1.278.040
Source: IBM Manyeyes / Social Networks Data
Y/Y Italy Y-Z Gen31/12/08 31/12/09
Collaboration Agenda 2.0
Italy - Facebook Age and Gender / march 2010
Source: IBM Manyeyes / Social Networks Data
Italy / Gender Y-Z Gen
Collaboration Agenda 2.0
Companies are experiencing (ouch!)new digital models they’ve never imagined
could become possible.
The social models jump directly
into their business models.
> Cont
Collaboration Agenda 2.0
To connect and have fun together…
Social Experience
Collaboration Agenda 2.0
To buy a new coffee machine @ the best price
(from a friend)
Social Commerce
Collaboration Agenda 2.0
To be a part of something good!
Genuine shared flavor
Collaboration Agenda 2.0
To be a part of something big
(12 countries, 1 Digital Nation)
Collaboration Agenda 2.0
To live the full new product experience…
Pervasive branding
Collaboration Agenda 2.0
Talk about re-vamped super-drinks (Milk)
Digital conversion
Collaboration Agenda 2.0
To co-create new products together…and retain.
Digital genuine vs. private labels
Collaboration Agenda 2.0
To “Brand” dancedance (flashmood),
callcallcall and blogblogblog…
Social Flashmood
Collaboration Agenda 2.0
and rate their experience with those products
Digital arena
Collaboration Agenda 2.0
To buy a house or select a bank like them…
Thriller-commerce Subversive banking
Collaboration Agenda 2.0
To evaluate a new candidate…
Real democracy
Collaboration Agenda 2.0
And choose a new president that has a clear
(brand/web) strategy.
How did Barack Obama come to dominate Facebook? One move that helped: Hiring Facebook co-founder Chris Hughes in early 2007.Hughes, 24, was Mark Zuckerberg's Harvard roommate. Now he runs Obama's own social network, My.BarackObama.com, which has 900k members (up from 850,000 a week ago, apparently, when BusinessWeek paid homage to Obama's Web strategy.)
http://www.alleyinsider.com/2008/7/how-barack-obama-won-facebookReal democracy
67% were Y generation
Collaboration Agenda 2.0
To work and evaluate their performances together
Future work (now)
Collaboration Agenda 2.0
To discuss with other peers
how is to work in your company.
Future recruitment (now)
Collaboration Agenda 2.0
And have a straight view from people like them
(recognized by the way they write).
Future recruitment (now)
Collaboration Agenda 2.0
People & workplace:
by 2015, for the first time in the history,
five generations may will be working, growing and learning together.
> Cont
Collaboration Agenda 2.0
Part of my daily routine
Unfathomable if not provided
On Demand
Partner
Team decided
Collaborative
Collaborative
Collaborative and networked
Continuous and expected
1975 ~ 2000 1995 ~ 20091960 ~ 19801946 ~ 19641922 ~ 1945Born
Pocket mobile internet based
IndependentFacilitatedClassroomLearning style
Generation
…NecessarySets me backUnwiseJob changing
Lifelong useUnable to work
without itUnsureUncomfortableTechnology use
Continuous social sonar
Weekly/DailyOnce per yearNo news
is good newsFeedback
RSS ProtagonistCoachGet out of the
way
Command and
controlLeadership style
Sonar / Individualistic
Team includedTeam informedSeeks approvalDecision-making
Global Tribe / Independent
IndependentHorizontalHierarchicalProblem-solving
Electro-social,
highly connectedHub and spokeGuardedTop-downCommunication
Playing LifeRequired
to keep meToo much and
I’ll leaveThe hard wayTraining
Gen ZersGen YersGen XersBoomersSeniors
A generational view: by 2015
IBM Elaboration from Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003.
New!
Collaboration Agenda 2.0
Gen Zers
5~20
Gen Yers
21~38
Gen Xers
39~49
Seniors
70+
Star Wars generational characters by 2015:
Boomers
50~69
Very different. With common experiences.
Collaboration Agenda 2.0
Gen Zers
5-20
Gen Yers
21-38
Gen Xers
39-49
Seniors
70+
Star Wars generational characters by 2015:
Boomers
50-69
Yoda“Much to learn,
you still have”.
Knows all because invented it.
Collaboration Agenda 2.0
Gen Zers
3-20
Gen Yers
21-38
Gen Xers
39-49
Seniors
70+
Star Wars generational characters by 2015:
Boomers
50~69
Obi-Wan Kenobi“Patience. Think.
Use the force”.
Manage all, because built it.
Collaboration Agenda 2.0
Gen Zers
5-20
Gen Yers
21-38
Gen Xers
39~49
Seniors
70+
Star Wars generational characters by 2015:
Boomers
50-69
Han Solo“Watch your mouth
kid, or you're gonna
find yourself floating
home. Here's where the fun begins! ”.
Operates most,
because enhanced it.
Collaboration Agenda 2.0
Gen Zers
5-20
Gen Yers
21~38
Gen Xers
39-49
Seniors
70+
Star Wars generational characters by 2015:
Boomers
50-69
Luke Skywalker & Princess Leia
“Well why don't you
outrun them?
I thought you said this thing was fast! ”.
Looking together for
their place in the world
Collaboration Agenda 2.0
Gen Y by 2015: Keywords
Gen Yers
21~38Networked
Connected
Ambitious
FriendlyDiverse
Multitasking
Open minded
Performant
FlexibleLoyal
Self esteem
Hurried
Lovemark
Trust
Green
Feedback
CollaborativeGlobal Feedback
ConversationsPartecipative
Honest
Money
Collaboration Agenda 2.0
Gen Y: 2015 portrait
Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business ValueGeneration Y web sources.
Gen Yers
21~38
Generation Y is Diverse,>25% network primarily with people of a different
ethnicity.
Generation Y is respectfully UnisexOn the whole, Gen Y doesn’t make sexual differentiation
or segregation when it’s time to work and collaborate.
Generation Y understands and has
Life Experience in the Global MarketplaceIn many ways, they cannot comprehend an environment
that is not global.
Collaboration Agenda 2.0
Gen Y: 2015 portrait
Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business ValueGeneration Y web sources.
Gen Yers
21~38
Generation Y Has a Sense of Security and is Ambitious
84% profess to be very ambitious. And feels they have
no time! Invests in true stuff.
Generation Y aims to be loyal.
If you allow this.
45% expect to work for their current employer for their
entire career. Great leader? Great place.
Generation Y is green
86% say it’s important that their work make a positive
impact on the world.
Collaboration Agenda 2.0
Gen Y: 2015 portrait
Generation Y is Tech Savvy,highly educated and many of its members will bring advanced
degrees with them to the workplace.
Generation Y is Networked
and Partecipant by NatureWorking in teams is a top motivator for Gen Y employees. They
love to connect with others and enjoy working in offices that are
open and conducive to socializing. They want people, even
bosses, to be readily accessible.
Gen Y is more connected
than previous generationsAn overwhelming majority of Gen Y does use social networking.
Social networks do not substitute personal relations, but extend
and enrich them.
Gen Yers
21~38
Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business ValueGeneration Y web sources.
Collaboration Agenda 2.0
Gen Y: 2015 portrait
Gen Y is naming their kids eccentricallyResearchers found that in 1955, nearly one-third (32%) of boys
received one of the ten most popular names, but by 2007, less
than 10% got a common name.
Generation Y marks the death of the mass-scalecelebrity/influencerWe have realized rather quickly it is more interesting to follow
the lives of people we actually know, creating many micro-
celebrities among peer groups and niches on the web.
Gen Y is numb to mass advertisingWe grew up in a world with a constant onslaught of advertising
and media messages. We’ve simply learned to tune them out
and don’t buy into messages that come directly from companies
we don’t trust and that haven’t built a relationship with us.
Permission marketing, on the other hand, works wonderfully.
Gen Yers
21~38
Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business ValueGeneration Y web sources.
Collaboration Agenda 2.0
Gen Y 2015: socialize to engage & motivate
Show themhow they can grow
if they apply
Provide mentoringprograms and global
communities exchange
Let them tell about your companyConsider establishing a business
presence on prominent social networking sites and providing
information about working for your
company via video or podcast, in addition to more traditional channels.
Help them shareThanks to their natural skills,
they are quick to build relations and share their
knowledge and opinions with one another.
Give assignments that stretch their
skills and allow them to develop multiple
competencies
Gen Yers
21~38
Lovemark/Leader Attraction:Remember that this group is
attracted by lovemarks.
Size don’t matters.
Create OneVoice dialogueEngage for partecipation.
Make them feel that they’re in the right place, connected
with the company, with its vision and core values, and
with more people like them.
Surprise themEngagement,
Welcome, Birthdays
Let them turn you to ZWhen it comes to the New Generations, Yers are the
most valuable resource to revamp yourself
Collaboration Agenda 2.0
Gen Zers
5~20
Gen Yers
21-38
Gen Xers
39-49
Seniors
70+
Boomers
50-69
C1-P8 / R2-D2“ouuuiiuuoooiii.
Bzzzioiooouui”.
Are still in the space.Will remain?
Source: Forrester Research; IBM Institute for Business Value
Star Wars generational characters by 2015:
Collaboration Agenda 2.0
Gen Z by 2015: Keywords
Connected
Wired
Self directed
Multitasking
Fast
Performant
Mobile
Loyal
Commodity
LovemarkSmart
OpenBook
Privacy
IndipendentTribal-Global Names
Speed
Community
Demmon
IntelligentGen Zers
5~20
GroupSonar
Collaboration Agenda 2.0
Gen Z: 2015 portrait
Gen Z was born onlineA mix of the two generations, but more enabled, smarter and
faster. They are Digital Natives with access to almost everything.
89% of this group is active online.
Gen Z is well supplied, and are Geener than YChildren of older, wealthier parents with fewer siblings and more
entertainment and technological options it is likely that they will be
the most materially supplied generation of children ever.
While Gen Y adopt social tools to enrich relations,
Gen Z adopt them to create relations.They live in a word of screens and connections. And in this world
is where their relations born and grow, so become real, by affinity,
discovery or casualty.
Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business Value, Strauss & Howe, Penelope Trunk/Bazeen
Gen Zers
5~20
Collaboration Agenda 2.0
Gen Z: 2015 portrait
Gen Z will be more self directed (Strauss & Howe)Parents are no longer spending tons of time and money dragging
their kids to the world of overachievers. They are hanging out at
home instead. And so are the kids: everyone is learning about
self-discovery. And self-discovery drives to self direction.
Gen Z are Open BooksPersonal information is only sensitive when it comes to money.
Everything else is fair game. Consider the issue of privacy as it
cascades through Boomers, Gen X and Gen Y. Open Books
enjoy life-streaming personal data on social networks. We will see
what happens when Open Books hit the work world - no blur or
public/private separation.
Gen Z loves very targeted communication60% of Gen Z enjoy pertinent, personal and relevant multichannel
advertising. And accept (because in most cases do not
understand) marketing full screening.Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business Value, Strauss & Howe, Penelope Trunk/Bazeen
Gen Zers
5~20
Collaboration Agenda 2.0
Gen Z: 2015 portrait
Gen Z are Speed DemonsGrowing up on the web, Gen Z lives in a world of instant
gratification. Speed Demons thrive on acceleration and next, next,
next. To Gen Z, dial-up is as ancient as dinosaurs. This segment
lives for speed and sluggish technology is useless technology.
Gen Z will process information at lightning speed.The next generation will be so good at processing information
that they will open doors we can only knock on today. Successful
leaders of the next generation will move past the lament, to
watching how people adapt to the change and leveraging that
happens in the workplace.
Gen Z are MicroMiners, and have to pay attentionToday, attention spans could not handle even a 400-page book.
Fast forward into the Gen Z's future and everything is broken into
bite-size, manageable pieces. Micro miners thrive on small bits of
information. And that’s will be a challenge when it comes to
perform a complex task.
Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business Value, Strauss & Howe, Penelope Trunk/Bazeen
Gen Zers
5~20
Collaboration Agenda 2.0
Gen Z: 2015 portrait
Gen Z will not be team players...We know from Strauss and Howe that as generations cycle, the
team generations (such as gen y) are usually followed by
individualist generations. So it is not surprising to see trends
that the same thing will happen over the next decade.
…but Community-OrganizersGen Z has grown up with social communities. Meeting,
befriending and interacting with the online community is second
nature. Despite Strauss and Howe, the networked nature of the
digital world and Gen Z's place in it might trump the theory of
independence.
…and high performance enabled workersExpectations from the future workplace are high…
Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business Value, Strauss & Howe, Penelope Trunk/Bazeen
Gen Zers
5~20
Collaboration Agenda 2.0
Gen Z: 2015 quotes
I would have liked to take
my own laptop to work – not
only is it better performing,
but it also has its own
configuration,
it is lighter, and has a
longer-lasting battery.
Instant messaging is rapid,
unified, fluid. It allows you to establish and confirm work objectives easily. Email is not
always the best tool and
many people do not take the
time to respond to some mails.
Two minutes on instant
messaging can achieve thesame results of 10 emails!
Source: Accenture Millennial research 2008
Gen Zers
5~20
I use social networks in two different ways. First, in
my personal life to establish
an exchange of information –
organizing a party, looking
for comments on an
exhibition. In my work life,
I have a different profile and
I manage my image;
I choose what I share.
If a tool brings value, the
young people will convince
the older team members
to use it.
“
“
“
“
Collaboration Agenda 2.0
Gen Z 2015: prepare to attract and interact
Understand themJust ask – they will
tell you all. So collect.
Build 121 valueShow that you know them, they gave their permission
Brand experience: personal or dieGeneration Z will be much less tolerant
of businesses that prefer to maintain traditional forms of communication and
marketing. they will want to research and buy online, pay immediately and receive an instant response so they can move
onto the next thing.
Leverage SocialDon’t wait Gen Zers
come to visit you. Reach them in those
places where they live, in the way they accept to be contacted, with
the right messages for them. They told you
everything, so now act personal.
Be Green/CSR enabledThey know that their world is getting warm. They won’t
accept further warming companies.
New signs & channelsRemember that this group has built its own signs to
communicate and interact across all channels
Enhance fast & clear dialogueSince they are opened books, they
will speak clear and fast. They will pretend you know who they are
(published!) Be prepared to interact in 2 ways, be prepared to scale with
high volume dialogue.
Anticipate themAct and think like them: prepare
your Z strategy
Gen Zers
3~20
Be Z Mom Enabled
Recover the values
that parents intend to transfer
Collaboration Agenda 2.0
Ok. So what... if?
> Cont
Collaboration Agenda 2.0
- Respondents agree that the millennials have
specific marketplace needs, but few
organisations have formally prepared for the
millennial customer strategic or marketing plans.
- Companies have not kept pace yet with the
millennials’ preference for interacting through
newer, community-based technologies.
- Peer recommendation and viral marketing
are the best ways to comunicate. (Hahahaha).Economist Intelligence Unit, on behalf of Genesys, surveyed 164 C-leveland other senior executives from around the world to understand how they are attracting and retaining millennial consumers.
To attract and retain millennials as customers,
organisations are figuring how to adapt business processes to enrich the customer experience and allow greater choice in customising products and services.
How companies are still acting on this?
The dark side:
Collaboration Agenda 2.0
So what if we talk about a CollaboLab?A Lab to address your Next Company Digital Strategy
A community of set-minded people to build the lighter side.
Sales
IT
Mkt
HR
Operations
R&D
CFO
CollaboLab
Collaboration Agenda 2.0
Welcome to the CollaboLab
Warning:challenges ahead
Collaboration Agenda 2.0
CollaboLab Challenges
Consolidate web ROI initiativeswith a solid Enterprise Digital
Strategy, push over the roadmap.
Connecting company skills,
generations & diversities across
the world
Attract, engage and retain
top talented competences,
segment and apply HR marketing
Foster internal and external
innovation with continuity
Execute plans to engage the
consumer of the future
Collaboration Agenda 2.0
CollaboLab social initiative example # 1
Name:
From IT to YT Young technologies program
Type: internalScope: Doing things faster & better with enterprise 2.0; support the adoption of new models in information technology to speed business
Short description:- New project paradigms (2.0 development)- One Voice Program
- HR Portals- Operation Portals- Collaboration Central / Communities of interest / practice- Career paths, best practices- Better operations
Collaboration Agenda 2.0
CollaboLab social initiative example # 2
Name:
COWORKERSType: internal/globalScope: connect and collaborate to engage and retain top talented people; apply HR marketing to identify & segment
Short description:- Providing support for all innovation initiatives both for internal or external scopes
- Supporting product marketing to identify & model new interaction models- Enhancing internal organization & business process
Collaboration Agenda 2.0
CollaboLab social initiative example # 2
Name:
COWORKERSType: internal/globalScope: connect and collaborate to engage and retain top talented people; apply HR marketing to identify & segment
Short description:- Providing support for all innovation initiatives both for internal or external scopes
- Supporting product marketing to identify & model new interaction models- Enhancing internal organization & business process
The HR WW community
Collaboration Agenda 2.0
CollaboLab social initiative example # 3
Name:
COBRA/CSRHear to Understand
Type: internal/globalScope: discover opinions, trends, reputation, consumer feelings, competition, brand and management reputation
Short description:- Advanced web analytics/sentiment analysis- Corporate social responsibility- Product exploration- Product feedback- Management feedback- Corporate / Brand reputation- Financial information
Sentiment, Corporate Branding,
Reputation, Insight
Collaboration Agenda 2.0
CollaboLab social initiative example # 4
Name:
InnovationFactorYInvent.Mix.Remix.
Type: internal/externalScope: Foster internal and external innovation
Short description:- Providing support for all innovation initiatives both for internal or external scopes- Enhancing internal organization & business process- Supporting product marketing to identify & model new
interaction models- Making product cross fertilization with customers- Enabling controlled crowdsourcing
Collaboration Agenda 2.0
CollaboLab social initiative example # 4.1
Name:
RECRUYTERS(A attracts A) (B attracts C)
Type: employee to talent / externalScope: engage and retain top talented competences, support university programs, speak for the company across channels
Short description:- Employ Y-Z top talents to engage top talents- University programs to connect and engage- Digital Master Sponsorships
- Digital Career Days (24/7)- Talking with new generations, polling, understanding, planning career meetings-Working on SOPO, FD Career, Lovemarks, Other Z networks
Collaboration Agenda 2.0
CollaboLab social initiative example # 4.2
Name:
POLLiNATIONbuzzzz-the-world
Type: internal social / external buzzword contest Scope: amplificate marketing operations and prospect/customer engagement, collect social data and segment for future customer operations
Short description:- Drive consistend digital strategy- One web: social connectd plattform, SSO - Socialize initiatives to magnify return and collection- Collect social data to segment and interact- Apply sentiment and predictive analytics- Drive to web and store- Build multichannel Lovemark baseline
Collaboration Agenda 2.0
The solution to manage this…
Press button to start.
Collaboration Agenda 2.0
Multiplattform
Portal 2.0Virtual PortalsRole/Rule basedPersonalizationComposite MashupsRich ClientMobile
AccelleratoriCommerceSviluppo web2Web analyticsDashboards
CollaborationSocial NetworksSocial ToolsReal Time Chat/Call/Web meAwarenessWebconf
Sentiment, Corporate Branding,
Reputation, InsightWeb analytics, Continuous optimization, Sentiment analysis, Corporate & brand reputation
AssembleDeliver
Socialize in/out Customer intelligence
Enterprise Master Data
(extended user
Business & Social data)
Enterprise
2.0 LayerUser experience,
Social, Mobile,
Touchpoints
Portale KM &
Collaborazione, Analytics
Social Connectors
EnterpriseCustomer
Insight
Enterprise
User
Mgmt
Architecture 2.0Essential Enterprise Social components
Collaboration Agenda 2.0
INTERACTION SERVICES MULTIPLATTFORM – Linux Windows, AIX ecc.
� Personalization rules to deliver “my experience”� Adaptive content (reccomendation, affinity etc)� Campaign management� Extended master data schema for social (merge business & social data to deliver personalized funny things)
� Virtual portals to extend branded propositions � Ready to interact “portlets”� DTP SSO integration, (things together)� Multiple directory integration (people toghether)� Portlet Factory for fast compotite apps (same feeling)� Mashups, process integrations, etc. (all in one)� What people want to have, in that moment, for them.
� Accelerators: collaboration, contentent, self service, process, dashboard, enterprise suite (serious stuff)� 6000 portlets available (enough)
� Pervasive - Standard compliant for “in customer context delivery”: Portlet, WSRP, JSR168, Web Svcs, JSR170, RSS, XML, REST, AJAX, STRUTS, JSF, LDAP, Eclipse based... (go outside portal)
Mobile
Enterprise
2.0 Layer
Dashboards
Portal 2.0Exceptional User Experience Framework for extremely personal delivery: They’ve told who they are. Give them what they expect.
Collaboration Agenda 2.0
• Web content management: to manage fine detail delivery
both in intranet/extranet/internet/mobile... Reusing the same
document with different contents and presentation styles in
each one of these contexts.
• To manage what you want/have to see (by role, by interest, by
affinity with users like you)
• Changing access rules/priority by external events/data/rules or
personal behaviours (personalization)
• Delivering from portal through mail, mobile, with campaigns.
• Web Analytics (Coremetrics in SaaS)• http://www.coremetrics.com/solutions/websphere-portal.php
Enterprise
2.0 Layer
Content 2.0Advanced web content management to give what users want with intelligence:
Collaboration Agenda 2.0
• Social Connections / SNA: enterprise social, with all the social
services a company can need, both for internal or external use.
Pervasive integration with other core plattforms (CRM, HR,
Competence mgmt, ERP etc) to mix business/transactional and
social data.
• Social documents the fastest way to work on documents, both
internally or externally with mixed teams. Pervasive integration with
ERP’s & ECM systems (Filenet, Alfresco, Content manager,
Sharepoint...) and awesome ease of use.
• Real time IM, Awareness, Webconferences, VOIP, Virtual rooms,
and more. This service extend the capability to talk with your peers
also through your public site with no need to distribute SW or
plugins.
Enterprise
2.0 Layer
Collaboration 2.0Advanced social and collaboration tools, to be mixed into portal services, or used outside portal within other web apps.Build your “Facebook” interaction model with enterprise security.
Collaboration Agenda 2.0
File Libraries,Blog, Wikis
InstantMessaging,
Web Conferencing
E-mails, Calendar, Contacts
Telephony,Video, VoIPDocuments,
Presentations, Spreadsheets
Digital Forms
Profiles,Skills,
Expertise
Forum,Communities
SharedBookmarks
Activities,Project Mgmt
Scorecards,Dashboards
Alerts
Composite Applications,
Business Mashups
Enterprise
2.0 Layer
Collaboration 2.0Trustable. Secure. Flexible. Controlled. Web based. To share, extend and integrate without boundaries across the digital ecosystem.
SNA DiscoveryExpert DiscoverSocial Analytics
Collaboration Agenda 2.0
Commerce 2.0Deploy your commercial strategy on every social channel.Leverage customer knowledge, network and desires. Enterprise
2.0 Layer
User generated Comments
Customer blog entry
Share to social
networks
Connections Ratings and Reviews
Community Moderation
Email to a friend
• Intercepting all
transactionds and social
interactions to profile,
build real-time dynamic
navigation, target and
diffuse commerce
objects (items, remote
widgets etc.) online
• Triggering all the
interaction, relations and
behavipural data to
execute precision
marketing campaigns
• Managing
multimodel/multibrand
and multichannel stores
Publish remote widgets in
social networks
Integrate social SSO to shop in 1 click
Enterprise Master Data
(extended user
Business & Social data)
Control, collect and store all objects and internal or externmal
interactions to build rules
Collaboration Agenda 2.0
Change Banner $10 Off Next Order
Send $10 Off SMS Coupon
Thank you for your review. Receive $10 off next order
Add to Active Participant Segment
Targeted and Personalized Pcecision Social Mkt
Share Your Favorites
With Your Friends
Commerce 2.0Deploy your commercial strategy on every social channel.Leverage customer knowledge, network and desires. Enterprise
2.0 Layer
Collaboration Agenda 2.0
Customer Intelligence 2.0Advanced web analytics/sentiment analysis.
Enterprise
2.0 Layer
COBRA
• Advanced web
analytics/sentiment
analysis• Corporate social
responsibility
• Product exploration
• Product feedback• Management
feedback
• Corporate / Brand
reputation• Financial
information
Collaboration Agenda 2.0
Cloud Collaboration 2.0On Premise or in Cloud. Think about your next “career day”recruitment process, managed here. Enterprise
2.0 Layer
Collaboration Agenda 2.0
Come iniziare
http://www.linkedin.com/in/maxardigo
®
Sana conversazione di 10 minuti
col Max, se serve.