Leading Consumer Research

On Today’s

Home Buyers and Sellers

81%

of buyers and sellers

used a REALTOR®

2008 National Association of Realtors Profile of Home Buyers and Sellers

41% of buyers were first-time

home buyers

2008 National Association of Realtors Profile of Home Buyers and Sellers

The typical first-time buyer was 30 yrs old

while

the typical repeat buyer was 47 yrs old

2008 National Association of Realtors Profile of Home Buyers and Sellers

21% bought new homes, down from 23%

2008 National Association of Realtors Profile of Home Buyers and Sellers

80% said the commute was very

important when considering a home

2008 National Association of Realtors Profile of Home Buyers and Sellers

2008 National Association of Realtors Profile of Home Buyers and Sellers

What do buyers and sellers want from real estate agents?

48% find the right house

other 3%

Help financing 3%

Determining how much to afford 3%

Help buyer negotiate terms of sale 13%

Help with paperwork 9%

Determining what comps are selling for 7%

Help with the price negotiations 14%

The number one trait people look for in a

real estate agent?

2008 National Association of Realtors Profile of Home Buyers and Sellers

One they can trust

81% of sellers

favor a full service real estate brokerage

2008 National Association of Realtors Profile of Home Buyers and Sellers

81% of buyers

purchased a home using a real estate

agent.

2008 National Association of Realtors Profile of Home Buyers and Sellers

That’s up 54% from last year!

43% of buyers

found their agent through a friend or

family member

2008 National Association of Realtors Profile of Home Buyers and Sellers

70% of buyers

would definitely use their real estate

agent again or recommend them to

others

2008 National Association of Realtors Profile of Home Buyers and Sellers

85% of sellers

would definitely use their real estate

agent again or recommend them to

others

2008 National Association of Realtors Profile of Home Buyers and Sellers

93% of home buyers

financed their home purchase

2008 National Association of Realtors Profile of Home Buyers and Sellers

Nearly half of home buyers

reported they have cut back on luxury

items, entertainment and clothing to

qualify for a mortgage

2008 National Association of Realtors Profile of Home Buyers and Sellers

One quarter of first-time home buyers

reported that the mortgage approval

process was more difficult than expected

2008 National Association of Realtors Profile of Home Buyers and Sellers

One fifth of home sellers

traded down to a smaller and

less expensive home

2008 National Association of Realtors Profile of Home Buyers and Sellers

Over half of home sellers

traded up to a larger and

higher priced home

2008 National Association of Realtors Profile of Home Buyers and Sellers

More than 92% of home buyers under 44

used the internet to search

for a home in 2008

2008 National Association of Realtors Profile of Home Buyers and Sellers

8 out of 10 buyers

45-64 years old

used the internet to search for homes

2008 National Association of Realtors Profile of Home Buyers and Sellers

In 1995, 2% of all home buyers used the

internet to search for a home

2008 National Association of Realtors Profile of Home Buyers and Sellers

By 2008, 87% of all home buyers used

the internet to search for a home

2008 National Association of Realtors Profile of Home Buyers and Sellers

3 out of 4 home buyers

drove by or viewed a home

they saw online

2008 National Association of Realtors Profile of Home Buyers and Sellers

81% of buyers said the internet was a

very useful tool to search for a home

2008 National Association of Realtors Profile of Home Buyers and Sellers

Buyers cited the internet

and real estate agents equally

as the most useful tools

when looking for a home

2008 National Association of Realtors Profile of Home Buyers and Sellers

Three times as many buyers

found their home online

in 2008 than they did in 2003

2008 National Association of Realtors Profile of Home Buyers and Sellers

In fact, more buyers

find their new home

through the internet

2008 National Association of Realtors Profile of Home Buyers and Sellers

than

2008 National Association of Realtors Profile of Home Buyers and Sellers

newspaper

home books

direct connection with seller

and yard signs

combined

Over 78% of all homes use broadband

2008 National Association of Realtors Profile of Home Buyers and Sellers

There are hundreds of millions of

queries on Google every day

SearchEngineWatch

The first sms text was sent in

1992

http://en.wikipedia.org/wiki/Text_messaging

Today the amount of text messaging

exceeds the population of the planet

every day

http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html

The number of internet devices in 1984

1000

http://thefischbowl.blogspot.com

The number of internet devices in 2008

over 1,000,000,000

http://thefischbowl.blogspot.com

Change is good

You want proof?

If you haven’t noticed, we’re at an awards

ceremony…

you are the proof

Thank you

very much for being

excellent