SUMMER EVENT 2009

ICELAND

PRESENTATION BY GUDJON MAR GUDJONSSON

GUDJON@MINISTRYOFIDEAS.IS

MINISTRY OF IDEAS

THE ICELANDIC OPPORTUNITY INSPIRATION FOR A NEW WORLD MODEL

HEARTBEAT

OF THE GRASSROOT IN INNOVATION

52 BEATS A YEAR52 STEPS CLOSER TO THE FUTURE

MINISTRY OF IDEAS

NON-PROFIT ALL VOLUNTARY WORK

NON-POLITICAL

COMMON MINDS

ACTIVITIES SNAPSHOT

RENAISSANCE PLAN

VISION OF A NATION

PROJECT “INITATIVE” ACTIVE DEMOCRACY

I AM INNOVATION

POLICY PROPOSALS

AS OF JUNE 2009

VISION

WEEKLY OPEN

MEETUP

22 23 2420 2118 1916 17 2515

PROJECT INITATIVE

ACTIVE DEMOCRACY

I AM INNOVATION

AS WE ALL

WHY NOT THINK

BIGTHINK

The Icelandic opportunity: Inspiration for a new world model

31st March, 2009

To the Leaders at the G20 London Summit,

A people's movement in Iceland, the Ministry of Ideas hereby outlines to the G20 leaders an opportunity for prototyping a sustainable world.

What level of growth is sustainable in the long term? The answer is not clear, but it is

imperative that we find out. Our behavior is and has been unsustainable. The key to understanding is to earnestly admit that we all share but one ultimate resource, our fragile

planet.

The crash of the Icelandic financial system was a clear early indicator of an unsustainable economy and democracy. It demonstrated the vulnerability of modern political systems and

the need for clear values.

Solving the current challenges by adding new policies to an already fractured framework, as well as injecting economic stimulants, should merely be a short-term fix, to keep the

wheels turning while getting to the root of the problem. We now know that long-term problems are not solved with short-term solutions. The very foundations of liberty and

democracy must be revisited.

At this significant moment in time we do not just stand as nations, alliances or empires but as citizens of a global village. We all share a dream to create and sustain prosperity for

generations to come. United by our common resources, we need a shared vision.

Iceland has a longstanding democratic and entrepreneurial heritage, with a parliament dating back to 930. It has no military and a highly educated population of just 300

thousand. After its recent rise and fall, Iceland offers a unique opportunity in history as the laboratory for prototyping the development of a sustainable model society in all areas,

including democracy, economy, currency and energy.

The time for action is now, while Iceland's infrastructure and financial system are being rebooted. We invite you to take part in this exciting venture.

On behalf of the Ministry of Ideas in Iceland

The people's movement www.ministryofideas.is

secretariat@ministryofideas.is

DEAR BARACK OBAMA,

G20WE HAVE A PROPOSAL

“MR. FOREIGN MINISTER

I WOULD LIKE TO MAKE A VISITI BELIEVE ICELAND WILL BE FIRST TO RECOVER”

GLOBAL FINANCIAL HUB THE 2007 VISION

EXECUTION OF IDEAS

GENERAL ELECTRIC 327.000

ICELAND 319.756

GENERAL ELECTRIC HAS A VISION

ICELAND NEEDS A VISION

HUMANRESOURCESNATURALRESOURCES

INTANGIBLETANGIBLE

MINISTRY OF IDEAS

3x CORES

VISION OF A NATION

RESEARCH PURPOSE FEASIBILITY STUDY

PRE-ANALYSIS

SUSTAINABILITY

INNOVATION

SHARED VALUES

SUSTAINABILITY

INNOVATION

SHARED VALUES

VALUES DIFFERENT

SUSTAINABILITY

INNOVATION

SHARED VALUES

US

UK

PLANET NEEDS

WE ONLY HAVE ONE [ STILL ]

NIGHT OUR GLOBAL VILLAGE AT

INSPIRATIONFOR A NEW

WORLD MODEL

THE ICELANDIC OPPORTUNITY

SUSTAINABILITY

INNOVATION

SHARED VALUES

ICELAND HAS ENERGY

300

THOUSANDS

TINY IN POPULATION

INFRASTRUCTURE THE BASIC PHYSICAL AND ORGANIZATIONALSTRUCTURES NEEDED FOR THE OPERATION OF ASOCIETY OR ENTERPRISE, OR THE SERVICES ANDFACILITIESNECESSARYFORANECONOMYTOFUNCTION

ALL YOU NEED

FOR A GOOD

LAB

PROTOTYPE A ON ELECTRIC CARS PROTOTYPE B ON DATA CENTERS PROTOTYPE C ON BATTERY CHARGING PROTOTYPE D TRANSPORTAION BUSINESS MODEL PROTOTYPE E ACTIVE DEMOCRATIC PROTOTYPE F ON REALTIME CURRENCY

TODAY

NOKIA 20 YEARS AGO

THEARTOFTHEPOSSIBLE

HOW DID WE GET TO THE

MOON?

WITH A SIMPLE

VISION

"...I BELIEVE THAT THIS NATION SHOULD

COMMIT ITSELF TO ACHIEVING THE GOAL, BEFORE THIS DECADE IS OUT, OF LANDING A

MAN ON THE MOON AND RETURNING HIM

SAFELY TO THE EARTH…” MAY 25TH 1961

SAID THE BOOKKEEPER AT NASA

“MY WORK IS TO GET A MAN TO THE MOON…”

IN SPACEPEN US INVESTS

CO$T MILLIONS

FISHER AG-7 SPACE PEN

PENCIL!

HUMANCAPITALNATURALRESOURCES

THE NEW ICELAND

CAN YOUR TECHNOLOGY

THE ECONOMY? SAVE

GUDJON MAR GUDJONSSON GUDJON@MINISTRYOFIDEAS.IS GSM +354 820.0000 WWW.MINISTRYOFIDEAS.IS

MINISTRY OF IDEAS