David ChouDavid Choudavid.chou@microsoft.comdavid.chou@microsoft.comblogs.msdn.com/dachoublogs.msdn.com/dachou

Software Software + + ServicesServices

Performance of hardware

Service-oriented

architecture

Digitizationof the

economy

Software breakthrough

s

Digital workstyle,lifestyle

Wireless, portable, Tablet PC,

phone

EnterprisEnterprisee DevicesDevices

OnlineOnlineDesktopDesktop

OnlineOnline

EnterprisEnterprisee DevicesDevices

DesktopDesktop

RIAAJAX

Gadgets

OnlineOnline

EnterprisEnterprisee DevicesDevices

DesktopDesktop

Consumerization of IT, SaaS

OnlineOnline

EnterprisEnterprisee DevicesDevices

DesktopDesktop

Mobile WebDigital

entertainment

OnlineOnline

EnterprisEnterprisee DevicesDevices

DesktopDesktop

Office Business Applications

OnlineOnline

EnterprisEnterprisee DevicesDevices

DesktopDesktop

OnlineOnline

EnterprisEnterprisee DevicesDevices

DesktopDesktop

SoftwareSoftware ServicesServices

Client-Client-ServerServer

WebWeb

SaaS?SaaS?SOA?SOA?

Web 2.0?Web 2.0???????

MainframeMainframe

Service Oriented Architecture (SOA)Service Composition Web 2.0

Experience

Software as a Service (SaaS)Service Delivery

Rich Internet Applications (RIA)Device Leverage

Software + Services

SimplicityConvenience

Ease of DeploymentBroad Reach

Ubiquitous AccessCentralized Mgmt

Rich ExperiencesFlexibility

CustomizationExtensibility

Data ProtectionControl

Cost / TCOIntegration

Security

Software Services??

Software ServicesSoftwareSoftware

++ServicesServices

Not “either/or”; not one-size-fits-all Software and Service Hosted and on-premise RIA and Web and Desktop clients Transactions and advertising and

subscriptions Software + Services

Inclusive of SOA, SaaS and Web 2.0

Principle of “AND” – Best of Both Worlds

Mobility – Seamless Device Integration

Intuitive Online Collaboration + Rich Applications

Consistent Personal Computing Experience

Connected to Business Processes

The Future of Business Computing• Revitalization of IT• Focus on business success• Employee productivity and impact• Customer experience

The Future of Personal Computing• From personal computer to personal computing• Across multiple PCs and devices• Blurring of digital workstyle and lifestyle• Individual in control of their digital world

CustomerManaged

ProviderManaged

TraditionalSoftware

Hosted orOutsourced

Software as a Service

Co-Managed

Software, services & support offerings specifically designed for one-to-many

delivery over the Internet

Packaged software customized, deployed & managed by provider

Packaged software deployed on-premise

Application ManagementWho manages the app software experience,

SLA?

Soft

ware

Delivery

How

is

the e

nd

-to-e

nd e

xperi

en

ce d

eliv

ere

d?

TraditionalSoftware

Hosted orOutsourced

Software as a Service

Soft

ware

Delivery

How

is

the e

nd

-to-e

nd e

xperi

en

ce d

eliv

ere

d?

Today’s In-House IT

Outsourced IT, On-site Contractors, Asset Transfer, etc

Co-Location Services Hosted Infra &

Applications

Amazon EC2, S3,

Win+IIS+.NET

Microsoft Exchange

Hosted Services

Salesforce.com, Office

Live

“Building Block

Services”

“Attached Services”

“Finished Services”

Application ManagementWho manages the app software experience,

SLA?

CustomerManaged

ProviderManaged

Co-Managed

NetworkChannel Partitions

Logical Zones

ServerVirtual ServersGrid Computing

StorageNASSAN

Enterprise

Application

Enterprise

Application

Enterprise

Application

App

App

App

App

App

App

Infrastructure optimization

Real-time process integration

Unification & composite applications

Business process automation

Real-time information and analytics

Single version of truth

ServiceInfrastructure

Customers PartnersEmployees

Services

On-Premise or Hosted

Multi-headed Clients

Attached Services

ServicesServices

Streaming

(Folder)

Microsoft Services Platform

Internet-based services for growing and managing your business online

Online presence, Sales and Marketing Services, business automation, Sharing

Initial target is small business and Home based businesses

Seamless integration with Microsoft Office System, can also work independently

Extensible platform, built on Windows Live (Communications and Ad serving) and Office System (WSS) stacks

Subscription and ad-supported offerings       

Online Sharing

Online Collaboration

Rich Client Integration

BlocksBlocks enable Popfly users to do things like get their photos from Live Spaces or Flickr and visually display them using Silverlight blocks like a slideshow or an interactive photo carousel, all without writing code.

Design SurfaceThe interactive design surface enables you to drag and drop blocks and connect them together to build your application.

Fully Customizable HTMLAdvanced users who want to fully control the rendered HTML can switch to the custom HTML view that provides you the ability to create any custom HTML, CSS, or JavaScript code you want. Think of it as your free area to experiment on the Web.

Microsoft® Popfly™ is the fun, easy way for anyone to build and share mashups, gadgets, Web pages, and applications. Popfly consists of two parts:Popfly Creator is a set of online visual tools for building Web pages and mashups.Popfly Space is an online community of creators where you can host, share, rate, comment and even remix creations from other Popfly users.

Windows Vista

Windows Server

Office SharePoint Server 2007

Active Directory

SQL Server

Client

Server Enterprise Search Excel Services

Windows SharePoint Services

RolesWorkflow Version Control

Security CollaborationWeb Parts

Object Models, Web Services, Event Handlers

Document Libraries

BizTalk Server

LOB Applications

Accounts Payable and Receivable

Systems, ERP etc.

Office Enterprise Edition 2007 Internet Explorer

Dashboard (KPIs, Cash

Balance, Targets)

Word 2007 (PivotTable

Reports)

Outlook 2007

InfoPath 2007

> Office Clients• Open XML Format• Extensible User Interface• Enhanced Add-in Model• .NET Programming Model• Word (richer custom XML, building blocks,

document parts, XML binding)

• Excel (connect directly to SQL Analysis services, new cube functions for OLAP data access, visualization, server functionality)

• Outlook (unified object model, forms, security, performance)

• InfoPath (server based forms support, managed object model, VS integration)

> Office System Server• Excel Services• InfoPath Forms

Services• Enterprise Search• Content

Management• Business

Intelligence• Workflow• Business Data

Catalog• Website and

Security Framework

Office Business Applications

Rich Internet Applications

Services

WindowsApplications

Consider the S+S paradigm

Offer the choice

Design for user experience

Build OBAs for line of business apps

Build for multiple clients

Questions? Feedback?> david.chou@microsoft.com

> blogs.msdn.com/dachou

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.