REINTEGRATIONS

Social Media

Vinu Krishnaswamy @vinuchandar

Social Media

Social Media and Website

Social Media and Website

What to Push? When to Push? What Platforms?

Social Media

Integrate Website with Social Media

•  Websites and Social are a huge part of your online brand.

•  Think about how to better integrate social media into your website –  To increase engagement –  To bring attention to deserving content that is not

getting traffic –  Most importantly, to ensure content is presented on

social as YOU want it to look!

HOW EASY IS IT TO SHARE ON YOUR

WEBSITE?

Integrate Social Into Your Website

Do you make it easy to share your content?

HOW DO SOCIAL PLATFORMS HANDLE

YOUR CONTENT?

Without Open Graph Tags

•  Open Graph Tags are a set of HTML Meta Tags that Facebook/Twitter/LinkedIn will use to show cards when sharing content.

•  Gives marketers a degree of control over how information travels from your website to social sites

•  Fixes common problems: –  Missing thumbnail –  Totally different picture than you expected –  Copy/content is not how you would like it to appear

Open Graph Tags: Improve Sharing

With Open Graph Tags

Content owner selects the image that is displayed

Content owner creates headline and description.

With Open Graph Tags

•  Content Type •  Site Name •  URL •  Image •  Title •  Description

Open Graph Tags: You Control

•  Facebook/LinkedIn follow OG Tags •  Twitter adds some extra attributes to

support different types of cards, including Gallery and Video.

Open Graph Tags

Examples

Debug using •  https://developers.facebook.com/tools/debug •  https://cards-dev.twitter.com/validator

Debug

•  Google+, but WHY? –  Play nice. It is the golden goose

that lays SEO (albeit, small ones) eggs.

–  Make sure you take ownership

–  Research co-relates Search ranking with Google+ shares

–  Also follows Open Graph Tags

Google+

What we do? What is your strategy? –  Have it implemented across the site –  Start applying tags on pages that are shared the most

Implementation: Medium Complexity

ARE YOUR SHARES REACHING YOUR

USERS?

Facebook Insights https://www.facebook.com/insights

•  The number of people your post reached •  The number of people who clicked your post •  The number of people who liked, commented on

or shared your post •  Paid or boosted results Your immediate network and their friends’

aggregated data is also available

Facebook Insights

Twitter Analytics

https://analytics.twitter.com/

Twitter Analytics

LinkedIn Analytics

Google+ Ripples

HOW DO SEARCH ENGINES FIGURE INTO

ALL OF THIS?

Social & Search •  Google and Bing are giving more importance to social

media. •  Google gives importance to Social Reputation and Number

of Social Shares in SEO. Reputation matters more than Shares.

–  Example: New York Times sharing/posting content versus an individual •  Bing results automatically show Twitter messages related to

your search and displays a person’s twitter profile if you are searching for them. 

•  Search Engines pick up content sooner than if it is not

shared

•  Publisher Tags: Make sure you use them to give your company/firm added boost

•  Authorship Tags: These aren’t supported anymore

•  Google Maps: Make sure you connect with it

More Google+

PERSONALIZATION

Login with Social Media

•  Removes barrier to register

•  Gives you access to

profile information to follow-up

RECAP

•  Make sharing easier •  Control what is shared using Open Graph

Tags •  Do not ignore Google+

Recap