Post on 19-Aug-2015
In today’s world of reaching the world without having to leave your living room, engaging
potential customers is crucial to a business.
We live in a new world where everything can be bought and sold from the comfort of our homes, so having a STRONG ONLINE PRESENCE is a MUST.
To build a successful business you need extend your brand identity and marketing
strategy into the digital world.
Here are 19 PROVEN ways to help you build a solid reputation and
presence online, which gets YOU more customers.
1. Build an Effective Website:
● Is your website easy to navigate?
● How hard is it to find crucial information?
● Do you have a clear call-to-action?
2. Create a Company Blog:
● SEO: Higher chances of getting onto the first page of search engines
● Customer Outreach: Solving problems for potential customers
● Customer Retention & Referrals: Draw your existing customer base back to you by publishing useful content
● Reputation: Establishes YOUR authority in YOUR industry
3. Nurture (and Grow) Your Email List:
● Create engaging and personalized messages that draw customers BACK to you.
● Make the reader feel special & cared for
4. Create a Sales Funnel:
● Create a special piece of exclusive content and offer it for free in exchange for an email address
● Prove that you are worthy of a potential client's attention
5. Establish Effective Presence on Social Media:
● Curate engaging content
● Engage with your customers
6. Do Some Social Listening:
● Know when people are talking about you
● Know when conversations relevant to your industry are happening on Social Media and participate in them.
7. Don’t Forget Pinterest:
● Does each one of your blog posts feature at least one Pinterest friendly image?
● Did you install that Pin It button for easier sharing?
8. Use LinkedIn as a Source for New Leads:
● Join relevant LinkedIn groups and participate in conversations
9. Make Friends With Influencers:
● Comment regularly on THEIR posts
● Share THEIR content
● Engage with THEM on Social Media
10. Publish Expert Roundups:
● Use other’s authority to your advantage
● Establish your authority in the field by connecting
11. Feature Others’ Content:
● Tag them on Social Media when you share their content
● Add your own personal endorsement of the content
● Be generous, be different, and be memorable
12. Don’t Forget Your Existing Network:
● Provide them with useful tips & other quality content
● Reach out & say HI from time to time
13. Create & Publish Helpful/Entertaining Videos:
● You can use your phone or computer’s built in camera to capture videos
● Videos are an excellent way to boost SEO
14. Try Podcasting:
● Connect with influencers by interviewing them or featuring them
● Check out libsyn.com to see how easy it is to get started
15. Promote Your Blog Using Syndication Services:
Try out the following services:
● Outbrain● Zemanta
● SimpleReach
16. Create Infographics:
● Infographics make it easier to process large amounts of data in a visually appealing way
● These are also shared a lot on Pinterest & other Social Media
17. Advertise on Social Networks:
● Almost every platform offers a paid advertising plan
● Paying for ad space circumvents the evolving Social Media algorithms
18. Experiment With AdWords:
● Use Google’s unique method to get in front of potential customers
● Google provides businesses the option to pay for clicks which which means you only pay when someone clicks on your ad
19. Be Human:
● Create a spirit of HONESTY
● Everything you publish online has to be consistent
● Use a headshot as a profile photo rather than a logo– because people like working with people they feel like they know, not
faceless corporations
Freelancers you can trust.
Click Here to Learn More