16 Innovative, interactive, engaging and more effective ways to create print advertisements

Post on 06-Dec-2014

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A presentation I recently made at the Print Power Conference in Budapest. It shows 16 examples of creative and engaging use of print advertisements, inserts and mailings. Including paper-based examples and also examples using QR codes, Augmented Reality and Near Field Communication.

Transcript of 16 Innovative, interactive, engaging and more effective ways to create print advertisements

Print Media from Interactivity to EngagementBudapest, November 2012

E X A M P L E S O F I N N O VAT I O N A N D I N T E R A C T I V I T Y

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Paper

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Paper +

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Click to play

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Bridging Technologies

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Thank you for your attentionulbe.jelluma@printpower.euwww.printpower.eu@printpower