THE IMMUTABLE LAWS OF

MARKETING

1. The Law of Leadership2. The Law of the Category3. The Law of the Mind 4. The Law of Perception 5. The Law of Focus6. The Law of Exclusivity 7. The Law of Ladder8. The Law of Duality9. The Law of Opposite 10. The Law of Division 11. The Law of Perspective12. The Law of Line Extension 13. The Law of Sacrifice14. The Law of Attributes 15. The Law of Candor 16. The Law of Singularity 17. The Law of Unpredictability 18. The Law of Success19. The Law of Failure 20. The Law of Hype 21. The Law of Acceleration22. The Law of Resources 

THE LAW OF CANDORWhen you admit a negative, the prospect will give you a positive.

Is being honest and admitting the negative a smart business strategy?

One of the most effective ways to get into the prospect's mind is to first admit a negative and then

twist it into a positive. Since you can't change a mind once it's

made up, focus on using ideas and concepts already installed in the

brain.

• The candor is very disarming. You have to prove the positive statement to the prospect’s satisfaction. No proof is needed for a negative statement.

Listerine

The Taste You Hate Twice A day”

•With TRUTH comes TRUST

When a business practices candor it gives the prospect a feeling of honesty and trust. With truth comes trust and building trust with your prospects is very important.

•Be Careful !

This requires skill. Your negative must be widely perceived as a negative and trigger instant agreement, and you must quickly shift to the positive.

Habeeb

“Kuyn k ye dil ka Mamla hai.”

•PURPOSE OF LAW OF CANDOR

NOT TO APOLOGIZE BUT TO SET UP A BENEFIT THAT WILL CONVINCE YOUR PROSPECT.

Law Of Candor proves the old maxim, HONESTY IS

THE BEST POLICY.

THE LAW OF SINGULARITY

In each situation, only one move will produce substantial results.

The only thing that works in marketing is a single bold

stroke.

The Puppy Approach: Getting into every thing,

working hard and wasting your resources in a number of programs.

It’s a bad approach.

Coca-Cola is fighting a two-front battle with classic and New Coke;

Should Quit

•Trying harder is not the secret of marketing success.

It might be Simple wastage of time and other resources.

•Weakness of opponent is your strength.Try to avail the

opportunity to fill the hole, that your competitor left

empty.

•Most often there is only one place where a competitor is vulnerable – focus on this!

Finding one is difficult. Finding more than one is usually impossible.

MARKETING IS MORE LIKE BATTLE FEILDSuccessful generals study the battleground and look for that one bold stroke that is least expected by the enemy.

PEARL HARBOURDECEMBER 7TH, 1941

Japanese attack on American strongest navy base pearl harbor.2435 Americans died and more then 1000 men were injured,

Conclusion:Focus on several good marketing avenues. Don’t dabble a little in everything. Trying harder does not get you to success. Make a single bold stroke that is least expected by the competition. Find out where the competitor is vulnerable.

The End