15 Steps For Brands To Best Use Celebrities & Social Media For Consumer Engagement

Post on 30-May-2015

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Partnering with a celebrity is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association. Today, social media provides brands a cost-effective and quickly activated celebrity campaign platform that results in major marketing impact. This overview will provide a guide to 15 steps brand marketers can take to successfully strategize, select, and procure a celebrity advocate for social media.

Transcript of 15 Steps For Brands To Best Use Celebrities & Social Media For Consumer Engagement

WWW.HOLLYWOODBRANDED.COM

INFO@HOLLYWOODBRANDED.COM

15 Steps To Success

#1 Determine The Audience

#2 Determine The Budget

#3 Celebrity Fit

#4 Which Social Platforms

#5 Creating The Post

#6 Photos, Videos & Contests

# 7 Charity Partnerships

#8 The Right Timing

#9 Extend The Campaign

#10 How Many & Where

#11 Reach Out

#12 Make The Offer

#13 Educate

BRAND ESSENCE & FACTS CHEAT SHEET

BRAND SOCIAL MEDIA CHEAT SHEET

#14 Interact

#15 Repurpose Content

Best option to create a successful celebrity partnerships?

Work with an entertainment marketing agency.

Now What?

WWW.HOLLYWOODBRANDED.COM | INFO@HOLLYWOODBRANDED.COM