Post on 01-Sep-2014
description
14 Lessons in Technopreneurship
Jane2e Toral h2p://www.digitalfilipino.com
“The use of technology as an integral and key element in the transforma6on of goods or services.” – Randall Stross
www.homebasedelite.com
The Need
• Working professionals wanAng to earn from the side.
• Home-‐based individuals wanAng to earn on their own.
• Desire to earn full-‐Ame online.
• Quick-‐fix income online.
• Long-‐term income online.
#1. Be a dreamer
h2p://www.architerra.org
#2 Be crea4ve
#3 Be relevant to your audience.
#4 Encourage par4cipa4on, add fun.
Infograph made by DigitalFilipino.com
Infograph made by DigitalFilipino.com
Infograph made by DigitalFilipino.com
#5 Be a guide, remove frustra4on.
#6 Be a trusted solu4on and community.
h2p://digientrepreneur.com
#7 Provide convenience.
#8 Meet your audience.
#9 CulAvate leadership
Photo credit: PinayAds.com
h2p://www.coachjimsaret.ph
#10 Build advocates
h2p://www.coachjimsaret.ph
#11 It is about them, not you.
Select Monthly Online Ac4vi4es (%) 2009 2010 2011
VisiAng Social Networking sites 51* 53 82
Search 58 76 80
Instant messaging 63 68 69
Internet Portal 54 73 67
VisiAng public chat rooms 54 67 65
Email 63 65 64
Played games online 53 45 54
Listen to songs in music websites -‐ -‐ 45
Downloaded or uploaded music files online 25 37 37
Shared/posted something online that you created 15 24 36
* Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across NaAonal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
AcAviAes showing significant increase at 95% confidence levels between 2009 and 2011
Despite this stability, overall engagement is on the rise. Social networking now dominates…
#12 Know what’s hot?
h2p://bit.ly/jamflores
Educate the market, show potenAal.
#13 Change the rules of the game.
# Prepare for the sweet spot
# Home, hangout, hideout
h2p://business.manilastandardtoday.com/2012/03/28/tetangco-‐says-‐populaAon-‐will-‐bolster-‐growth/
#14 Keep innova4ng.
Source: Business Model GeneraAon book – h2p://businessmodelgeneraAon.com
Source: Business Model GeneraAon book – h2p://businessmodelgeneraAon.com
Source: Business Model GeneraAon book – h2p://businessmodelgeneraAon.com
DigitalFilipino Members as mentors / angel investors
InternaAonal incubators.
Funding plahorm.
Online bootcamp
Angel investor recruitment
E-‐Learning
Prospect screening
Experienced pracAAoners as mentors.
Hands-‐on angel investors.
Virtual-‐friendly
DigitalFilipino Start-‐Up 100 Project Business Model Canvas
Personal relaAonship
Minimal bureaucracy
Personal network
E-‐Learning plahorm
Successful entrepreneurs wanAng to switch to investor.
People wanAng support for their technopreneur venture.
Webinar plahorm
Mentoring sessions
NegoAaAons
Minimum of 1% share or P100,000 successful referral investor fee.
DTI, BPAP, CCAP, reArees, OFW organizaAons, financial, training, virtual communiAes, GoNegosyo.
MarkeAng; Gelng projects; Maintenance; Training delivery.
E-‐Learning
Project management
Learn pracAcal skills with no locaAon constraints.
Get project opportuniAes.
Provide expert advice as needed.
HomeBasedElite.com Project Business Model Canvas
Mentoring; On-‐demand online tutorials; community
Online / offline briefing; Website; Social media
Entrepreneurs exploring new business areas.
Stay-‐at-‐home Moms / Dad wanAng to earn from home.
Professionals wanAng to outsource
MarkeAng Training Domain name Web hosAng Webinar plahorm Website
SubscripAon (40%); per skill training (30%); Jobs (30%)
Commitment = determinaAon and perseverance
• Always do your best and work hard. • Be in charge. • ConAnue to be a lifelong learner.
8 Simple Secrets to Raising Entrepreneurs book by Mary Joy Canon-‐Abaquin
Compassion = moAvaAon
• Always think of how you can improve people’s lives.
• Believe that the Filipino can. • Care about others.
8 Simple Secrets to Raising Entrepreneurs book by Mary Joy Canon-‐Abaquin
h2p://slideshare.net/jane2etoral Let’s chat at h2p://twi2er.com/digitalfilipino