Post on 16-Apr-2017
14 Evergreen Quotes THAT WILL MAKE YOU A BETTER CONTENT MARKETER
Inspirational words are POWERFUL
THEY stick around
in your thoughts
THEY teach you new things
THEY motivate us
to keep going
THEY and
THEY spark new ideas
and
Here’s a list of 14 amazing quotes FROM THE BEST
CONTENT CREATORS TO INSPIRE YOU
“ Your top of the funnel content
must be intellectually divorced from your product
but emotionally wed to it. ” Joe Chernov
VP of Content @ HubSpot
“ Simplicity is the ultimate
sophistication.”
Leonardo Da Vinci Crea2ve Genius
“ Decide the effect that you want to produce
in your reader. ” Robert Collier
Best-‐Selling Author
“ The consumer isn't a moron;
she is your wife. You insult her intelligence if you assume that a
few vapid adjectives will persuade her to buy anything. ”
David Ogilvy The Father of Adver2sing
“The man who stops advertising to save money is like the man who
stops the clock to save time.” Henry Ford
Founder of the Ford Motor Company
“Make it simple. Make it memorable. Make it inviting to
look at. Make it fun to read.” Leo Burnett
Adver2sing Genius
“ Let us prove to the world
that good taste, good art, and good writing can
be good selling.” William Bernbach
Crea2ve Revolu2onary
“ Nobody reads ads. People read what interests them.
Sometimes it's an ad.” Howard Gossage
Mad Men
“Content marketing is all about telling
a compelling story.” Joe Pulizzi
Founder @ Content Marke2ng Ins2tute
“Believe me; nothing works as
well on the web as deadlines.” Clayton Makepeace
Author & Copywriter
“This is the bar your content has to clear on social:
Are you more interesting
to me than my wife? ” Jay Baer
Best-‐Selling Author & Speaker
“ Every product has a unique personality
and it is your job to find it.” Joe Sugarman
Award-‐Winning Copywriter
“Make the customer
the hero of your story.” Ann Handley
Author, Speaker & CCO @ Marke2ngProfs
“ Just. Be. Useful.”
Jay Baer Best-‐Selling Author & Speaker
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