8 AMAR Deck 811 ©Copyright 2005 - 2009

9 AMAR Deck 811 ©Copyright 2005 - 2009

Steve Harper, Senior Director of Marketing, Partners Rx

BRAND-ing

10 AMAR Deck 811 ©Copyright 2005 - 2009

#2 $87B

#5 $54B

#7 $37B

#91 $4B

#28 $12B

Top 40 Most Powerful Brands

#22 $16B

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You’re Better At Branding Than You Think You Are!

2011 Super Bowl Campaign

•  Restored Motor City Pride in a Bankrupt Chrysler With Campaigns That Resonated Across America

•  Chrysler comeback –  Unit-sales growth rose to 37% from -4% in

December 2009 –  Market share: From 8.9% to 11.5%. –  Chrysler's brand-loyalty rate (the number of

Chrysler owners who purchased another Chrysler vehicle) doubled from 15% in the third quarter of 2009 to 30% in the second quarter of 2012

–  Chrysler's "Born of Fire" ad boosted the brand's consideration 87% in the week after it aired

Building Your Brand

1 Culture

1 Culture

1 Culture

2 Differentiation

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2 Differentiation

3 Communication

What’s Next For The PRx Brand?

Come Along For The Ride And Find Out