Post on 08-May-2015
description
MOA Gamification @rutgerteunissen
GAMIFICATION in practice
MOA Gamification @rutgerteunissen
(serious) Games
Gamification PARTS WHOLE
Gamification is applying game thinking and game mechanics to non-game contexts
MOA Gamification @rutgerteunissen
GAMIFICATION IS ENRICHMENT CHALLENGE ACTION FEEDBACK PROGRESSION
MOA Gamification @rutgerteunissen
“NOT THE CARROT BUT THE HUNT”
MOA Gamification @rutgerteunissen
“IT’S NOT ABOUT THE PRINCESS”
MOA Gamification @rutgerteunissen
A STORY OF TEMPTATION, OPPORTUNITIES AND CHALLENGE
MOA Gamification @rutgerteunissen
UNLIMITED ENGAGEMENT
MOA Gamification @rutgerteunissen
I want that!
MOA Gamification @rutgerteunissen
WELCOME GAMIFICATION
MOA Gamification @rutgerteunissen
Gartner Report 2011
Top of the Hype Cycle
70% of organizations have > 1 gamified application by 2014
MOA Gamification @rutgerteunissen
GAMIFICATION IS MORE THAN BADGES REWARDS WINNING
Easy?
MOA Gamification @rutgerteunissen
Gartner Report 2011 2012
80% of implementations will fail by 2014 due to bad design
MOA Gamification @rutgerteunissen
Copy-paste gamification does not lead to engagement
MOA Gamification @rutgerteunissen
How to implement it?
MOA Gamification @rutgerteunissen
NO EASY APPROACH
MOA Gamification @rutgerteunissen
4 TIPS
MOA Gamification @rutgerteunissen
1. Keep it simple
MOA Gamification @rutgerteunissen
MOA Gamification @rutgerteunissen
MOA Gamification @rutgerteunissen
MOA Gamification @rutgerteunissen
MOA Gamification @rutgerteunissen
MOA Gamification @rutgerteunissen
Selfdestructive
MOA Gamification @rutgerteunissen
2. Beware of extrinsic motivation
MOA Gamification @rutgerteunissen
MOA Gamification @rutgerteunissen
3. Truly hit their motivation
What drives me?
Who am I?
MOA Gamification @rutgerteunissen
ACTING
INTERACTING
WORLD PLAYERS
KILLERS ACHIEVERS
EXPLORERS SOCIALIZERS
Bartle model, 1996
MOA Gamification @rutgerteunissen
ACTING
INTERACTING
WORLD PLAYERS
KILLERS ACHIEVERS
EXPLORERS SOCIALIZERS
MOA Gamification @rutgerteunissen
MOA Gamification @rutgerteunissen
ACTING
INTERACTING
WORLD PLAYERS
KILLERS ACHIEVERS
EXPLORERS SOCIALIZERS
MOA Gamification @rutgerteunissen
It all starts wrong /// We need love, not steroids
MOA Gamification @rutgerteunissen
Epic meaning
Progression
Discovery
Collections
Lottery
Challenges
Random acts
Customization
MOA Gamification @rutgerteunissen
MOA Gamification @rutgerteunissen
4. Use the right Gamification SET
TOOLS ELEMENTS SYSTEM
POINTS
LEVELS
PROGRESS
RULES
WIN
STATUS
COLLABORATION
SURPRISE
LEADERBOARD
ACHIEVEMENTS
PROGRESS BAR
LOTTERY
MOA Gamification @rutgerteunissen
CHALLENGE
LEV
EL
SKILL LEVEL
MOA Gamification @rutgerteunissen
ACTING
INTERACTING
WORLD PLAYERS
KILLERS ACHIEVERS
EXPLORERS SOCIALIZERS
MOA Gamification @rutgerteunissen
Epic meaning
Progression
Badges
Leaderboard
Status
Challenges
Rewards
Instant feedback
MOA Gamification @rutgerteunissen
MOA Gamification @rutgerteunissen
MOA Gamification @rutgerteunissen
MARIO SAYS…
MOA Gamification @rutgerteunissen
Gamification is not a game Gamification is about enriching Not the carrot but the hunt There’s no easy trick…
MOA Gamification @rutgerteunissen
Keep it simple Beware of extrinsic motivation Truly hit their motivation Use the right gamification SET
MOA Gamification @rutgerteunissen
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