12 Tips for Holiday Instagram Marketing

Last minute Instagram tips

Profile

1

● Update your company profile with holiday themed sentiment - but keep it short

● Your bio is the most important for mobile viewers

● Update your website link, if you have a holiday specific landing page

Ask Questions

2

● Keep your questions short, simple and specific

● Use a cute or fun holiday image

● Write your updates with a very personable tone - to deepen customer engagement

“This vs. That”

3

● Choose a controversial topic that evokes strong feelings

● Use holiday themes such as: “fake tree vs. real tree”; “turkey vs. ham”; “elf on the shelf vs. the grinch”

● Use cool images, split them and layer the “____ vs _____” using tools like photoshop, paint.net or gimp

Personalize with “you”

4

● Show your holiday products in a way that super connects with your Instagram followers

● Keep your updates short, friendly, specific and fun

● Use “you” in your updates

Cross-Promote Contests

5

● Use all of your social sites to promote your holiday contests

● Make a short stop motion Instagram video to generate interest

● Run a number of consecutive contests for the shopping season

User Generated Content (UGC)

6

● Create a photo theme that both appeals to your market, and shows off your product(s)

● Use a contest hashtag to spread your reach and stream all your UGC photos

● Incentivize your UGC by running an Instagram photo contest

UGC of Holiday Fun Stuff

7

● Make your UGC simple and holiday related (such as gingerbread houses, best baking or tree decorations)

● Make a common campaign hashtag, to create a community

● Take it a step further, and incentivize your community’s engagement with a photo contest

Product Posts

8

● Create cool, hip product images - that look super authentic

● Include a call to action that speaks Instagram lingo (i.e. doubletap not like)

● Use brand campaign hashtags, and popular hashtags too

Videos for Holiday Sales

9

● Keep your videos 10 seconds or less

● Use stop motion to generate a fast paced feel

● Show a variety of people loving your product

In-Store Photos

10

● Entice foot traffic by showing your cool store

● Promote your holiday in-store events on Instagram (such as a Santa visit)

● Use subtle or witty images to make your followers feel like a tribe

Be Charitable (& Inspiring)

11

● Show your brand cares by holiday giving

● Set up a campaign specific hashtag to create a community

● Use inspirational images and quotes when posting about your chosen charity

Behind the Scenes Look

12

● Make your Instagram followers feel special

● Post exclusive behind the scenes photos of your staff and your big holiday events

● Post photos of: staff preparing for a sale, a big shipment, or community event

Check out more Instagram Marketing resources:

● 52 Tips: How to Market on Instagram ● 47 Tips for Running an Instagram Photo

Contest ● 5 Best Types of Instagram Photos to Drive

Engagement ● The Science of Turning Instagram

Followers into Customers ● 10 Amazing Small Business Instagram

Contest Examples [Critiqued]

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