Post on 16-May-2015
Lorem Ipsum Dolor?
Yep, you need content strategy
April 4, 2012
Today’s Presenter
Courtney Clark
Content Strategy Lead
Forum One Communications
Defined Content Strategy plans for the
creation, publication, and
governance of useful usable
content.
- Kristina Halvorson
author of Content
Strategy for the Web
Defined Blah
blah
Defined Blah
blah
Defined Blah
blah
Websites Grow Cookie monster doesn’t have just one
cookie.
Your website is not just one page.
It sounds obvious, but we forget.
We need a plan
We need a plan
So what?
It’s important! Content is what users are looking for
when they visit your site.
It’s influential! Content can build credibility, influence behavior,
and cement relationships.
It’s helpful!
Good Content Quals Relevant
Actionable
User-centered
Clear
Consistent
Concise
Supported
http://www.alistapart.com/articles/a-checklist-for-content-work/
Relevant Are you in the right place, talking to the right people, about
the right stuff?
Is this content relevant to our business goals, users, context
Is this written for the right audience?
Is the content on the right page?
Actionable What is the purpose of this content?
What action do you want users to take?
Actionable
User-Centered What is your user’s mindset?
What does the user want to accomplish?
Are you helping him/her?
User-Centered
Clear Can a user read this content?
Can a user understand it?
Are you using terms the user already knows?
Clear
Consistent Are you using the style guide?
Are you using terms consistently?
Is the tone consistent?
Is the message consistent?
Consistent
Concise Can you say this in one sentence instead of a paragraph?
Do you get to the point in the first sentence?
Did you give the overview before the long report?
Concise Actionable
• What is the purpose of this content?
• What action do you want users to take?
Supported What’s the plan after this content is published?
Is it time sensitive?
Who will update it?
Does it need to be archived?
Do you have the resources to support it?
Supported
Web Writing Tips Use short, direct sentences
Use bullets and numbered
lists when appropriate
Use styles for headings and
links
Resources
Books, Websites, Conferences, etc.
http://www.forumone.com/blogs/post/content-
strategy-resources