Scaling up micro-conversationsHow to effectively engage with more customers using 12Mass

* Please read notes attached to presentation

Communicating with a large audience mentioning your brand while keeping the conversations personal and effective is a challenge.

The problem

A Twitter search for “SecretDeodorant ”

The solution: Build dialogue decision trees.

• Save data of past responses to suggest optimized answers

• Optimize conversations using A/B testing

What is so special about ?• Smart-clustering of tweets• Increases the team’s ability to talk by 100X• Grows stronger the more you use it.

Examples for SecretDeodorant :

Group tweets that say (or mean) the same thing, like:

• “I love Secret Deodorant “• I hate deodorant stains • Instagram uploads of

SecretDeodorant • "I need a deodorant ”

Social A/B testing

A/B test your responses to a typical tweet. ( e.g. “I hate deodorant stains”

Which of these responses will generate the most engagement?

1. How much do you hate deodorant stains ?2. We also don’t like deodorant st3. Check out the new secret 4. …

12Mass Hootsuite Screenshots

1) Save responses to a search

2) Sort tweets according to influence rank (optional)

3) Proof-read and edit responses before sending them

4) Send out in bulk

12Mass in 4 simple steps

Schedule for a live (online) demonstration of 12Mass todaya@12mass.com