12 CHARACTERISTICS OF A GOOD LOGO

A logo can say a lot about your company.

Here are 12 characteristics of a good logo.

Unique: Your business is different.

Your logo is an opportunity to express that.

Readable: If it’s not easy to be

read it won’t be.

Simple: Complexity turns

into noise.

Stands Out: If it’s not noticed it’s

like it’s not there.

Smooth Lines: If it’s rough it

looks unfinished.

A Limited Color Pallet: Lot’s of color options

is a privilege, not a right.

Visually Balanced: Placement of elements is important. A lack of

balance creates confusion.

The Colors Contrast Well: Contrast is what helps us

distinguish one thing from another.

Works on Any Medium: Cards, billboards, shirts, cups, hats, cars, ads, and

on and on and on…

Scalable: Looks great at any size.

Uses Imagery Familiar to Your Audience: People like to make connections quickly.

Clearly Says Something About Your Business: This may be your only

opportunity.

Find out more at JESSETHOMASDESIGN.COM