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RULES FOR TECHNOLOGY

SUCCESS

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RULE # 1 - INVEST IN TECHNOLOGY

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takes timenot get rich quicklook at options

INVEST IN TECHNOLOGY

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Stop thinking of technology as a pain

Stop thinking of technology as something dreary

Stop thinking of technology as an expense

INVEST IN TECHNOLOGY

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RULE #2 - OUTSOURCE

TECHNOLOGY

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Your time is valuable and limited

Your tech expertise is limited

TECH RULE # 2 – OUTSOURCE TECH

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Your results will be crappyOther things will suff erYou won’t look professionalYou’ll lose salesThe earth will open up and swallow you

TECH RULE #2 – OUTSOURCE TECH

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RULE #3 - EDUCATE YOURSELF

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Don’t be a nerd or geek

Be an educated business owner

Ignorance is not bliss. It’s stupidity and slow death

Technology is scary to those who don’t know

Everything is hard and confusing if you aren’t trained or informed

TECH RULE #3 – EDUCATE YOURSELF

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Read magazines with IT columns

Attend technology events (like today)

Take online courses (email marketing, etc)

TECH RULE #3 – EDUCATE YOURSELF

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RULE #4 - DON’T TECHNOLOGIZE A BAD

BUSINESS PROCESS

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Tech NOT the answer for poor hiring

Tech NOT the answer for a bad biz process

Tech NOT the answer for poor customer service

Tech is NOT the answer for low employee moral

Tech NOT the answer for an idot boss

RULE #4 – DON’T TECH A BAD BIZ PROCESS

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TECHNOLOGY WILL ONLY HELP A “BAD” PROBLEM GET BAD

FASTER

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RULE #5 - TREAT CUSTOMERS SPECIAL

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All customers are not the same

Segment your customers

Sell to the right customer

Sell them at the right time

Sell them the right thing

RULE #5 – TREAT CUSTOMERS SPECIAL “CRM”

Amazon.com – king of personalization

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Treating all customers as if they were the only one

Knowing what customers want and giving it to them

Implement Lifecycle Marketing

“CRM”

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TECHNOLOGY IS AN AID TO A GENUINE

CARE OF CUSTOMERS

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RULE #6 - LEVERAGE ONLINE SOFTWARE

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Faster implementation

Grows with your business

Easier on cash flowAutomatically

backed upGreat for virtual /

distributed teamsAutomatic updates

RULE #6 – LEVERAGE ONLINE SOFTWARE

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ON PREMISE SERVERS ARE NICE. MOST BUSINESSES

CAN BE ONLY “IN THE CLOUD”.

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RULE #7 - SECURE COMPUTING IS SMART

COMPUTING

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Hackers love you love your data

Be cautious onlineEducate your staffHave secure passwordsBackup your

informationBe wary of internal

security breaches ie “rogue employees”

Wireless computing – be nervous

RULE #7 – SECURE COMPUTING

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RULE #8 – LEVERAGE THE POWER OF

MOBILITY

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As productive OUT of your offi ce as IN your offi ce

Offi ce services should be “out of offi ce accessible”: fax, telephone, voice mail, email, fi les

RULE #8 – MOBILE PRODUCTIVITY

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Learn to use mobile tools

Have the right apps on your phone

Test a variety of mobile devices

Have redundancy

MOBILE TIPS

Don’t be cheap!

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Right phoneRight networkRight appsRight accessoriesRight mobile

devices (tablet, notebook)

MOBILE 101

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RULE #9 - UPGRADE YOUR WEB SITE

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Your web site is YOUOld web sites scream: “Don’t buy from

me”’Web site should sell for you 24/7Great design matters (ie Steve Jobs)Build in social features

www.10websitemusts.com

RULE #9 – UPGRADE YOUR WEB SITE

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RULE #10 - EMAIL MARKETING IS NOT

DEAD

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Nurtures Relationships

Loyal customersEveryone is not a

Social Media addict

RULE #10 – EMAIL MARKETING NOT DEAD

Ramon’s Email

Story

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Great subject lines

Great contentMeasure analyticsNot too often.

Not too infrequent.

Be informative.

EMAIL MARKETING

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RULE #11 - SOCIAL MEDIA IS NO JOKE

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Your customers and your customer’s mothers are social

Create a simple strategy

Measure resultsEducate employees

(The wrong Tweet could get someone fired or worse)

Each social media network is unique

RULE #11 – SOCIAL MEDIA IS NO JOKE

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Social media is not everything.

Watch out for the social media consultants (but do get help)

You are not alone (you know what I mean)

ON THE OTHER HAND…

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FrequentRelevantEngagingMeasure

SOCIAL MEDIA SUCCESS

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1. Invest2. Outsource3. Educate4. Don’t Technologize a Bad Business Process5. Customer Marketing6. Cloud (online) Computing7. Security8. Mobility9. Web Site10. Email Marketing11. Social Media

11 RULES OF TECH SUCCESS…

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THANK YOU FOR YOUR TIME!

@ramonray