Felipe MolinaPlatform Sales, LATAM

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Don’t believe the

…

1946: "Television won't be able to hold on to any market it captures after the first six months.  People will soon get tired of staring at a plywood box every night." 

— Darryl Zanuck, 20th Century Fox.

"There is practically no chance communications space satellites will be used to provide better telephone, telegraph, television or radio service inside the United States." 

— T.A.M. Craven, Federal Communications Commission (FCC) commissioner, 1961

"There’s no chance that the iPhone is going to get any significant market share. No chance. "

-Steve Ballmer,CEO, Microsoft2000-2014

5G in perspective:

4G2010s

Data Rate:100mbps

5G2020sData Rate:10gbpsExpected to support a hyper-connected future of seamless internet, smart cities, driverless cars, remote health.

1G1980s

Data Rate:2kbps

3G2000s

Data Rate:<2000kbps

2G1990s

Data Rate:64kbps

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5G Evolution

POSTSMARTPHONE

ERA

1G 5G4G3G2GVOICE TEXT DATA VIDEO

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The Eight Currencies of 5G

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5G will blend our physical and digital worlds

Greater speed (to move more data, faster)

Lower latency (to be more responsive)

5G brings three new aspects to the table

The ability to connect a lot more devices at once (for sensors and smart

devices)

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The resurgence of “Dumb Tech”

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Connected Space

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Network Slice

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The end of wait

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

A global change accelerated

by .

Re-shaping all industries

What does this mean for the Advertising Industry?

A global change accelerated

by .

Re-shaping advertising

Fully immersive Advertising Experiences

A global change accelerated

by .

Hyper targetingBased on millions of data signals.

Re-shaping advertising

A global change accelerated

by .

Real time measurement / feedback of campaign effectiveness

Re-shaping advertising

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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Key takeaways

CLOUD-BASED GAMING

ADVERTISING & MEASUREMENT

MULTICHANNEL LIVE EVENTS

IMMERSIVE STORYTELLING