CIPRSM: social media no-nos

Ged Carroll: director, digital strategiesRuder Finn | RFI Studios

Who On Earth Am I?

Hashtag: #ciprsm

In the slides

• What does good actually look like?

• Social media faux pas’ from the past decade

• The golden rule

• Clients

What does good look like?

And now for something completely different

Being (dis)honest

http://www.plasticbag.org/archives/2005/09/on_cillit_bang_and_a_new_low_for_marketers/

Being (un)authentic

“Hi Tom, Always remember one thing. Life is very, very short and nothing is worth limiting yourself from seeing the ones you love. I hadn't seen my father in 15 years until 2 years ago. I was apprehensive but I kept telling myself that no matter how estranged we'd become there was no river to wide to cross. Drop me a line if I can be of any more help. Cheers, Barry” (Scott)

http://www.last.fm/user/Trocabrahma/

Being (ir)relevant

http://www.youtube.com/watch?v=0qAuqq1LFnU

(Not) respecting intellectual property

http://www.web-strategist.com/blog/2006/11/15/walmart-brand-hijack-blog/

(Not) looking after your brand

knowem.comgodaddy.com

Being (un)remarkable

anyjazz65

(Don’t) keep the same high ethical and moral standards of your brand online

http://www.youtube.com/watch?v=LhR-y1N6R8Q

(Don’t) laugh at your customers

Having employees that can use social media (in)appropriately

Know your audience

Being (dis)engaged

(Don’t) fight your customers and expect to win

All of these break the golden rule

Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read.

You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be

done by – David Ogilvy

"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.” – Bill Bernbach

Clients

What’s your relationship like?

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Ask questions

Michael Janssen

Provide a better alternative

Iain Tait

Counsel epSo

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Questions

Slides available for viewing | download :

http://slideshare.net/renaissancechambara

Sign up to find out more about web 3.0 from Philip Sheldrakehttp://ciprsm.wikispaces.com/social+summer

Thank you for listeninghttp://ruderfinn.co.uk | http://renaissancechambara.jp | @r_c