100 words about digital branding.by Mike Arauz

Mike Arauz 2009

People’s lives don’t revolve around your brand, they revolve around life.

Mike Arauz 2009

Your competition on the internet is everything else on the internet.

Mike Arauz 2009

Design your brand to be taken apart and put back together in unimagined ways by your consumers.

Mike Arauz 2009

Pass-along is made of people.

Mike Arauz 2009

Exponential pass-along is a social phenomenon, not a magic trick.

Mike Arauz 2009

Invest in relationships.

Mike Arauz 2009

Being measurable isn’t the same as being worthwhile.

Mike Arauz 2009

If I can’t see what you’re interested in and what you choose to share, then I don’t know who you are.

Mike Arauz 2009

If your brand is acceptable to everyone, then it won’t be exciting to anyone.

Mike Arauz 2009

Care about something more important than your product.

Mike Arauz 2009

Mike Arauz is a Strategist at Undercurrent, a New York based digital think tank.

I’d love to tell you more about this. Email me: speaking@mikearauz.com

Let’s connect on Twitter: @mikearauz

I left the rest of my thoughts on my blog: www.mikearauz.com