100::: Case Story :::

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SlideShare We would not be in

business if it wasn’t for

business lessons

That being said…we’d like to share a few

learned along the way…

clientsLessons from

Don’ttake on a client as

a referral from their mother.

{just don’t do it}

take on a client that can’t make decisions.

Don’t{it will waste time going back and forth}

take on a client that does not value what you do.

Don’t{no matter how good a job you do it won’t matter to them}

employerLessons as an

employ people because you have empty seats to fill.

Don’t{doing so may result in people sitting around with nothing to do}

employ people who don’t have the right skill set for the job.

Don’t{they will not be creative as you may desire them to be}

employ people who do not share the same passion as you.

Don’t{passion is crucial in staying ahead of your competition and delivering a quality product}

providerservice Lessons as a

laser focused on the services you provide.

Be{do not dilute your brand by slipping into other niches just because of clients’ needs}

Solveyour clients’ problems,

and if you know you can’t, don’t try.

{trying to solve problems that you have no clue how to will leave you further behind}

as much as possibleOver Deliver

{when you think a project is done, add that extra touch to make it extra special}

moneyLessons in

spend more than what comes in.

Don’t{this can result in your business shutting it’s doors really quick}

accordingly to the scope of a project.

Price{by under-cutting your competition

will not hurt them, but hurt yourself}

for a rainy day.Save

{set aside emergency funds to cover miscellaneous expenses that will arise}

Lessons ingrowth

force growth because you

want it to.

Don’t{let your company grow organically over time with the rise in demand}

Stayingsmall and lean is sometimes better than big and fat.

{keeping overhead low is always good}

one block at a time.

Build{knowing what your team lacks will help you build a diverse team over time}

strategyLessons in

put all your eggs in one basket.

Don’t{diversify your marketing efforts into multiple platforms and streams}

Lean onthe leaders

in your industry for potential insight.

{they probably have a better feel of what is happening in your industry}

ChangeStrategy changes.

with it.{always keep your eyes and ears open for new ways of marketing}

social mediaLessons in

open profiles on every single social platform.

Don’t{not every platform is beneficial to your product or service}

time in the platforms that best serve your company’s growth.

Invest{don’t waste time posting on platforms that

have no relevance to your product or service}

Share great content all the time. 100/0 rule.

{some like the 80/20 rule, we like the 100/0 rule. Make people fall in love with your work so much they want to follow, like, and tweet you}

Lessons in being a

leader

blame your team for your

shortcomings.

Don’t{it’s not their fault, it’s yours}

to let go and delegate.Learn

{hard for some, but necessary in growing your company}

responsibility for the company’s growth or lack of.

Take

{if it is to be, it is up to you, no one else}

momentumLessons in

you have it, work even harder to keep it.If{momentum comes and goes, when it comes, don’t take a break, keep going}

you don’t have it, make a plan and execute.If{failing to plan is a plan for failure}

dailyBuild small wins. {celebrate every accomplishment and step forward}

Hope you got value, and take these lessons learned

to your own business.*We sure did!

Forward >Moving

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