Post on 20-Aug-2015
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Kill Zombie
Tourist guide Design of building
Kid’s toy
USES CASE - “Demonstration of product prototype - Car”
USES CASE - “Interactive guide”
USES CASE – “Kid’s interactive toy”
USES CASE – Game “Kill Zombie”
USES CASE – “Design of building”
100 CASES
Design home decorator
Weather forecast Meteo 360
Translation word lens
Travel Wikitude
Social Networking WallIt
Sports Golf-n-Scope
Navigation Plane finder
Forensics Spot Crime
Exploration Spacecraft 3D
Astronomy Star Chart
Books Horrible Hauntings Lite
Utilities Multi Level
Medical Colorblind Vision
Photo Skull X-Ray Camera
News Inquirer AR
Music Ghost Guitar
Healthcare C-Brace Ottobock AR
Cooking iSlicer
Lifestyle Beauty Mirror
Games ArSoccer
Food & Drink iPortion
Converter Price Converter
Finance Parkour AR
Productivity AR Media Player
Entertainment Cyborg Vision
Education KAUST RA
Education Moon Walking
Catalogs Brother AR
Architecture 3D On
Business Oxigene
Real Estate Ehouse
Transportation Park me right
Jewellery Boutique Accessories
Gaming concept Laser VR
Transportation iOnRoad Augmented Driving
Browsers Junaio
Navigation Aeon Project
Health AR Contact Lenses
Tools Lzrtag
Movies Universal 100
Clothes Zappar
Game Greymail Inboxer
Entertainment Sesame Workshop Prototype Playset
Advertisement Appshaker
Children Literature Rocks in my Socks
Navigation Route 66 Maps+Navigation
Art Motion Pictures
Business CEO Vision
Entertainment Calgary Expo – Transporter
Video iSee
Softwear Development String
Utilities 360 Panorama
Entertainment X-Ray Lens
Advertisement Video on Texture
Design VividAR
Support to Industries Meteo Engineer
Skills Training
Culture
Lifestyle
Game
Politics
Contest
Greeting cards
Games
Fashion REALYZ AR
Games NBA: King of the Court
Social Networking GoldRun
Game ARDefender
Business Mercedes-Benz AR
Retail Webcam Social Shopper
Art Blinkster
Game RC vCar
Advertisement VW Juiced Up
Lifestyle Easy Feng Shui
Tourism Traveleasy
Entertainment WITZ
Art Projektil
Brand Recognition GE Lighting
Game Bowmaster AR
Entertainment AR Helicopter
Navigation CoviAR
Retail Tesco
Retail Home Spotter
Camera Beyond Reality Face
Art Konstruct
Science Beyond Planet Earth
Tourism mTrip
Architecture AR Toy
Game Xenocube
Education Your Brain
Construction BuildAR
Entertainment colAR
Architecture
Game
Astronomy
Game
Game Spirit Escape
Education UI-Art
Game OggBoard Project
Social Campaign Domestic Violence campaign
Imagine a car at auto expo…..Very usual like any car. You see it and
admire it like many other cars.
What makes it different and creates brand
saliency??? Its Augmented Reality
!!!
All it takes is your smartphone and the AR
App. Just by pointing the App on the car the magic is created.
For eg. A virtual Cheetah was seen roaming on a car by just pointing the app on the car.
For eg. A virtual Cheetah was seen roaming on a car by just pointing the app on the car.
The buzz was not just at the Autoexpo, it also created an
online sensation. Viewers could share the images on facebook and
twitter.
One of the most reputed Car company did AR for their Car to
create engagement.
User’s had to click on the Ads of the car and
start the App
A girl appeared on the phone who asked the user
to help her escape by finding her car
As soon as the car appeared on the users camera the girl disappeared.
Then the user was given an option to view a video
or share on social networking sites.
Video was played to create brand recall
A tyre company very smartly and stylishly
launched its new tyre series with Augmented Reality
The user had to point the App on the tyre tube.
The tyre and its details could be viewed on the phone
Video was played to create brand recall
An interior decorating company used Augmented Reality to showcase its smart design.
User had to just had to start the App and point the camera at any point
in the room.
An entire layout of the room could be seen in the smartphone
A comics company used its Augmented posters to
promote its new book.
Users started the App and clicked on the poster
A character from the comics started telling about the comics on the phone
A comics company used its Augmented
posters to promote its new book.
Users started the App and clicked on
the poster
A character of the comics started telling about the comics on the phone
A shoes company promoted its shoes with the help of Augmented
Reality pamphlets
User started the AR app and pointed on the AD
A 3D image of the shoes appeared on the smartphone.
A famous pizza company did an
augmented reality based loyalty based
campaign for its customers.
User’s just had to point the app on the OOH ad of the pizza and get details like
menu,contact details and social connect
User’s could also place the order and get many discount offers.
Tomato ketchup company promoted and
AR campaign for its product.
Just by starting the App and pointing on
the bottle a complete recipe book was seen
on the phone
User’s could check out many yummy recipes and share it on social networking sites
McDonald’s came out with an augmented reality game for its customers.
Video was played to create
brand recall
People waiting outside the store stood infront of the big frame on the door and could see themselves in the frame..
Virtual Mcdonald’s food was dropping on the
frame and could virtually eat it.
It created a Buzz….
Cadbury came up with augmented reality wrappers for all its
chocolates
User’s pointed the app on the wrapper and a game started on the
phone.
Your scores could be shared on social networking sites.
A beer company used Augmented Reality markers on its bottle.
User had to point the app on the marker of the bottle.
User could see an interesting TVC of the beer on the phone.
An FMCG company did AR for its cornflake range.
Customer’s just pointed the App on the cornflaks box.
An entire video played on the smartphone.
User’s won many freebies by using the App.
An FMCG company came up with Augmented
Reality concept for its product users.
User’s did as instructed in the phone.
A recipe book for users use was shown on the smartphone.
Video was played to create brand recall
People could share their experiences on social networking sites.
An energy drink brand used AR on its bottle to engage its customer’s
Customer’s had to point the app on the bottle.
An augmented reality game started on the smartphone.
The game created lot of customer engagement.