Post on 18-Jan-2018
description
10 Years Old!
Average User has more than 200 Facebook friends.
http://www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/
64% visit the site daily
http://www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/
Facebook Terminology
• Page - Profile• Cover Photo & Profile Pic• About• Tabs & Apps• Timeline• Newsfeed & Ticker
Facebook for Business Basics
Facebook About Page
Reach: The number of unique users who saw one impression of your
content.
Impression:The number of times your content appeared.
Facebook Terminology
Engaged User: The number of unique users who clicked on your content.Like, Share, Comment, Click, etc
Engagement Rate:The ratio between the engaged
user and total number of impressions for a post.
Facebook Terminology
Negative Feedback: Actions by users such as Hide Post, Hide All Posts, Unlike Page, Report
as Spam
Positive Feedback:Actions by users that result in
engagement.
Facebook Terminology
What is the purpose?To generate interest in the Virginia travel product by engaging consumers with beautiful imagery, compelling headlines and brief descriptions. Ultimately, directing consumers to content to learn more and plan a trip.
Facebook Strategy
Purpose?• Customer Service• Customer Relationships• Inspiration• Special Offers• Brand Exposure• Drive Traffic
Facebook Strategy
What matters the most to us?
Click to Website/Blog 5 pointsShare 3 pointsComment 1 pointLike 0.5 point
Facebook Post Score
Casey