81% of Shoppers Start Online Are You Getting Their Business?

DAN SKAGGSBRITTANY MURPHY

Onethingmarketing.net 502-532-1818

hello@onethingmarketing.net

81% of Shoppers Start Online Are You Getting Their Business?Get better online marketing with

Quick Survey

How many are doing SEO, or have a company doing SEO for them?

If you’re not doing anything now, are you planning on doing it yourself or hiring a company?

92% of all consumers searching for local servicesor products

start by looking online

BrightLocal

95% of peopledon’t go past the

1st pageof search results

Search Engine Watch

65%of attendees at IPIC 2016

are missing the Most important

on page SEO element

One Thing Marketing

ROI of SEO

• St. Louis Photo and Imaging

• 38,900 searches/month

• 778 visitors (2% of all searches)

• 39 customers (5% of all visitors)

• $100/customer average

• = $3,900/ month potential

Inbound marketing costs 61% LESS per lead than traditional, outbound marketing

OUTBOUND Avg cost per lead: $346

INBOUND Avg cost per lead: $135

10 things to doNOW

to improve your { SEO }

#1 Keyword Research

#1 Keyword Research

Use keyword search tool to:

• make sure that you are using words that get searches and are also terms used by your customers

• generate ideas and figure out search volume

#1 Keyword Research

Tips:• Use to find out how

many searches different keywords are getting

• Can also see CPC values which can give you an idea of which words have more “commercial intent” or value

#1 Keyword Research

Number of Searches for Keyword

2900

140

70

Enlargements Comparison

photo enlargementsprint enlargementspicture enlargements

Tips:• Look out for differences in

similar terms but different search numbers

• If a keyword is a technical term, also find out what customers would call it

• Include your city, state if you’re targeting local

#1 Keyword Research

Tools to find ideas: Adwords Keyword Planner –

https://adwords.google.com/ko/KeywordPlanner Question Idea Generator – http://answerthepublic.com Google Suggest

http://keywordtool.io/ https://ubersuggest.io/

Local Keyword Helper - http://www.localmarketingsource.com/local-keyword-research-tool/

#2 OnPage SEO

#2 OnPage SEOPage Targeting Phrase “Photo Restoration”

TITLE TAG: Photo Restoration services for old damaged pictures, City, StateH1 HEADER TAG: How to Restore Old Photos with Photo RestorationBODY COPY: Photo Restoration can repair any damaged photo that you may have. Let our expert Photo Restoration service take bent, water damaged, or burned photos and bring them back to life. We can also use Photo Restoration to take any black and white photo, and add color to them!URL: http://www.yourdomain.com/ Photo-Restoration

ALT PHOTO TAG: Photo Restoration Before and After

#2 OnPage SEO

Title Tag

Meta Description

Meta Tag Tips:

• Add call to actions, benefits (free shipping, open 24/7, etc.)• Only 150 characters so use them wisely• Add unique meta description and title tag for each page

#2 OnPage SEO

Title Tag

Meta Description

Meta Tag Tips:

• Add call to actions, benefits (free shipping, open 24/7, etc.)• Only 150 characters so use them wisely• Add unique meta description and title tag for each page

Only 4% of attendeeshere have the

Optimal title tagProducts and services keywords, location, etc.

#2 OnPage SEO

http://www.seomofo.com/snippet-optimizer.html

#3 Google My Business Listing

#3 Google My Business Listing

Are you claimed? http://www.joyannehawkins.com/how-to-tell-if-a-page-is-verified-with-the-new-google-plus/

#3 Google My Business Listing

To claim listing - Google.com/business

Tips: Use google account that you

have control over so you can always have access.

Ex. Don’t use an employee’s account

If someone else has claimed your GMB then you can request ownership and potentially get that access back.

#3 Google My Business Listing

Make sure info is correct - NAP, official business name, correct category – options: photo lab, photo shop, photo restoration service, photographer, passport photo processor, camera store, portrait studio. Choose as many as are relevant to biz.

#4 Consistent NAP

NameAddressPhone #

#4 Consistent NAP

Tips:Make sure you have one correct

listing on each siteNo duplicates or incorrect listingsStart with 4 data providers

#4 Consistent NAP

Top 50 directories (make sure to manually fix)

#4 Consistent NAP

LOCAL BOX

So what helps you get in there? Onpage optimization Reviews Consistent Citations! Links

#4 Consistent NAP

Unsure of where your citations stand? We can show you!www.onethingmarketing.net/citation-audit

#5 Reviews

#5 Reviews

Now a TOP local SEO ranking factorGet as many as possible (at least 5)Ask, ask, ask, ask

#5 Reviews

TIP:Create a Review Funnel

#5 Reviews

Thumbs Down Thumbs Up

#5 Reviews

Helpful Sites:

Getfivestars.com Grade.us

Review Scan: www.grade.us/home/lookup Google Review Link Generator:

www.grade.us/home/labs/google-review-link-generator

Freereviewmonitoring.com 

#5 Reviews

Respond to good AND bad reviews

Tips on responding:https://goo.gl/H1uwsQ

#6 Google Webmaster Tools

#6 Google Webmaster Tools

What is the purpose?Add your site

Provides info and data about your site

Sends alerts for certain issues with site

Ex. errors, security, etc.Submit .xml sitemap

Makes it easier for Google to find all of your pages

Google.com/webmasters

#6 Google Webmaster Tools

Google analyticsInstall so you can see number of visitors, where traffic is coming from, and other data.

Google.com/analytics

Don’t forget to filter!https://loganix.net/rst-lander/

#7 Site Speed

#7 Site Speed

Vicious Cycle:

Slow loading sites cause higher bounce ratesHigher bounce rates can hurt your

rankingsSite speed becoming more of a

ranking factor

#7 Site Speed

Tools to test and improve site speed:

https://developers.google.com/speed/pagespeed/insights/

https://tools.pingdom.com https://gtmetrix.com

#8 Mobile Friendly

#8 Mobile Friendly

Why is mobile friendly a necessity?

Ranking factor for mobile search

More searches on mobile device than PC now

#8 Mobile FriendlyResponsiveNot Responsive

#9 Blogging/Content Creation

#9 Blogging/Content Creation

Tips: Write at least 500 words Top content has 1500+ words Target long-tail keywords More content = more chances of

ranking for more keywords Optimize all blogs via steps 1 and 2 Repurpose content (newsletters,

social media, etc.)

#9 Blogging/Content Creation

Content Ideas: Cost and Price questions Problems and issues (negative reviews) Versus or comparisons (If you were me

what would you do? How do you compare to other companies?)

Reviews of your own products and services, other companies, yelp, etc.

The Bests (bests in your area, products, services

FAQs

#9 Blogging/Content Creation

Create great content! Resourceful content Guides/How to’s Local guides (50 best places to take pictures in Boise, Idaho)

CAN BUILD LINKS

Tools:http://niftymarketing.com/list-of-local-link-building-ideas/https://www.impactbnd.com/blog-title-generator/blogabout http://www.hubspot.com/blog-topic-generatorhttps://www.portent.com/tools/title-maker

#10 Link Building

#10 Link Building

#10 Link Building

#10 Link Building

Easy examples: Business directories (including dealer websites, chambers, BBB, etc.) Any press or press releases (ask for link) Guest post on other sites Local sponsorships (5ks, etc.) Website directories that offer listings of discounts, etc

Don’t buy links from just anywhere – can get you in trouble!

#10 Link Building

What links are

Questions??

THANKS FOR ATTENDING!

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