10 Things You Need 10 Things You Need To Know About To Know About

Cities & Social MediaCities & Social Media

Peter KageyamaPeter KageyamaCreative Cities ProductionsCreative Cities Productions

@pkageyama@pkageyama

Michigan Municipal LeagueMichigan Municipal LeagueSept 23, 2010Sept 23, 2010

Source: Wikipedia - CC

#1 In case there was any doubt…

#2 Social Media is how young professionals communicate

#3 Social Media is a new threshold of capabilityfor cities & staff

#4 Social Media isSocial Capital building

#5 Social Media volume is a measure of community vitality

#6 You cannot use the same messaging as in other media

#7 Social Media is about unofficial messages & unofficial messengers

#8 User generated content & Buzz is the Holy Grail

#9 Social Media is a “Power Law Distribution”

“Power Law Distribution”

aka the “One Percent Rule”

#10

The Web is Dead

Bonus:Social Media allows you to mine the diaspora

Bonus:Who will be your “Chief Tweeter?”

Bonus: Specialty groups & applications

Thank You Michigan!

Peter Kageyama@pkageyama

www.creativecitiesproductions.com

Summary1. You need to be on FB & Twitter2. How young professionals communicate3. New threshold of capability for cities & staff4. Social Capital building5. Volume is a measure of vitality6. Requires new message – we don’t believe advertising7. Unofficial messages and messengers8. User generated content & buzz9. Power Law Distribution – 1%10. Web is dead.

Bonus: Mine the diaspora, Chief Tweeter & Specialty groups & apps