10 Proven Tactics You Can Implement Over Lunch

Want more members at your gym?

Bringing in new clientele is one of the toughest aspects of owning a fitness business…

The good news? It’s probably not a

lack of potential clients that’s driving

many gym’s less-than-ideal sales

numbers…

That means it’s up to the individual owner to make their spot

stand out from the competition, and there are plenty of ways

to do this!

IHRSA reported that the number of health club or gym memberships in

America has risen from 41.3 million in 2005 to a whopping 50.2 million

in 2012. (gyminsight.com).

Add a CTA to your website

A good CTA draws leads and prospective

clients further into your sale funnel.

Reach out to 10 members who haven’t worked out in awhile

•Keep it short & simple

•Use friendly, casual language

•Mention a specific class/offer

•Connect on a personal level!

Ask loyal members to refer-a-friend

Write a blog post

“A strong blog addresses the real-life problems or challenges faced by its readers and provides actionable solutions.”

Make an offer… they can’t refuse

• Student or seniors discount; • Add a juicy ‘extra’ to a niche

service (i.e. exclusive access to a personal trainer);

• Free product to new members (everyone loves a new water bottle or yoga mat!)

• A free week’s pass, allowing prospects to really get to know your gym and to familiarize themselves with the facilities

Create a Facebook ad campaign

25 million active Facebook advertisers

in 2015.

$0.27: Average cost-per-click for Facebook

ads in 2015.‘Learn More’: Best

performing Facebook ad call-to-action

button.

Tweet your successes

Post an inspirational Instagram pic

400M active monthly users.

75M+ active daily users.

51% male users, 49% female.

2015 Instagram stats

Form a partnership

Approach a local physiotherapist, spa, nutritionist, healthy restaurant or juice bar and come up with a mutually beneficial offer or event. Get creative!

Register for a mixer or networking event

Look for events:

With your local Chamber of Commerce

On event websites like eventful.com

Download our complete eBook, which offers even more tactics

+ how-to content:

www.membertracker.io

MemberTracker helps gym and fitness owners to easily manage

memberships, attendance, payments and class schedules via desktop or smartphone.

Or visit our website to find out more about MemberTracker, and start a FREE 30-day trial: