10 Steps to a Successful Membership Website

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A Step-by-step Guide for Membership Organizations

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Who’s on the call?

Do you have a website?

Yes94%

How do you learn about a nonprofit?

65%Website

Are you happy with your website?

Yes57%

What do you struggle with most about your website?

Struggle with updating

Struggle training new staff on how to use it

Struggle promoting it to members

Static or outdated

Not mobile-friendly

Not user-friendly

Multiple service providers

Can't make updates

0 10 20 30 40 50 60 70 80 90 100

AGENDA

1 Identify Challenges

2 Define Requirements

3 Define Audience

4 Define Objectives

5 Select vendor

6 Website Planning

7 Website Design

8 Development

9 Beta Testing

10 Site Launch

IDENTIFY CURRENT CHALLENGES

STEP ONE

unsplash.comStatic and Outdated

Not Responsive or Mobile-friendly

unsplash.com

Not User-friendly

Not Administrator-friendly

DEFINE YOUR WEBSITE REQUIREMENTS

STEP TWO

2. Define Your Website

RequirementsFunctional

Integrated

Affordable

Flexible

Requirements

Scalable

Responsive

Objectives

SEO-friendly

DEFINE YOUR TARGET AUDIENCE

STEP THREE

3. Target Audience

Member Type A

Non-Member

Sponsor

Member Type B

3. Target AudienceDemographics & Psychographics

3. Target Audience

Online Presence

DEFINE YOUR WEBSITE OBJECTIVES

STEP FOUR

4. Website Objectives• Resource• E-commerce• Social Network• Differentiator• Credibility• Lead generator• Entertainment

A Quick Recap1 Identify Challenges

3 Define Audience

4 Define Objectives

SELECT A WEBSITE VENDOR

STEP FIVE

• Membership application and renewal

• Member profile• Member directory• Member and contact

database

Membership Management

• Online calendar• Upcoming events• Event registration• Registration reports

Event Management

• New Memberships and renewals

• Event registration• Sponsorship fees

Online payment

• Built-in CMS• Add new pages or edit

existing ones• Insert images, hyperlinks,

and documents• Hosting • Member only web pages

Website management and hosting

• Pay membership fees and renewal

• Update member profile• Register for events• Access member-only

web pages

Member services

• Blog• Forum• Email blasts and

newsletters

Communication tools

WEBSITE DEVELOPMENT PLANNING

STEP SIX

6. Website Development Planning• Sitemap• Page content• Domain name• Membership structure: types, fees, renewal process• Member profile and membership application• Membership database• Payment system• Images and logo

About Us

History

Board of Directors

Contact Us

Events

Upcoming Events

Register for Events

Membership

Membership benefits

Membership application

Directory Resources

Sponsorship

Sponsorship opportunities

Become a sponsor

WEBSITE DESIGN

STEP SEVEN

Wild Apricot Theme Examples

SITE DEVELOPMENT

STEP EIGHT

This is when all the genius work

happen!

DEVELOPMENT

BETA TESTING

STEP NINE

Take your site for a test drive.

SITE LAUNCH

STEP TEN

Tell the world about your remarkable new site!

Congratulations!

1 Identify Challenges

3 Define Audience

4 Define Objectives

5 Select vendor

6 Website Planning

7 Creative Brief

8 Development

9 Beta Testing

10 Site Launch

Association Website Quick Starter Guide

A step-by-step guide to effective website development for professional associations

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15 Bright Ideas to Enhance Your Membership WebsiteAttract sponsors and engage members with advanced

Wild Apricot customization

• Popular Options for Member Management Software

• Key Ingredients of a Friendly Membership WebsiteYour Association and Mobile-Friendly Websites: What you need to know

• 5 Key Ideas for a Friendly Membership Website

• How to properly Select a Membership Management Tool

• Presentation for the Board

Resources

THANK YOU!It’s been a pleasure being with you today!

lamees@webbrightservices.com

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