By White Hat Media

By White Hat Media

@WhiteHatMedia

WHAT’S WORTH INVESTING IN,

AND WHAT ISN’T?

Digital marketing spend is forecasted to increase to 35% of total budgets by 2016.

Surprised?

Source: CMO Survey

Videos on

landing pages

increase

conversions

by 86%.

Source: Salesforce

Marketers rank the 3 most critical aspects of an email as email content and design (79%), campaign management (74%), and contact management (74%).

Source: Salesforce

Customer

testimonials

have the

highest

effectiveness

rating for

content

marketing at

89%.

Source: Social Fresh

33% of clicks from organic search results go to the top listing on Google.

Source: Social Fresh

Articles with

images get

94% more

views than

those without.

Source: News Cred

Blogging increases web traffic by 55% for brands

Source: Content Marketing Institute

85% of B2B

buyers believe

companies

should present

information via

social

networks.

Source: Iconsive

46% of people say a website’s design is their number one criterion for determining the credibility of a company.

Source: Rocket Post

The number

of smartphone

users

worldwide will

surpass 2

billion in

2016.

Source: eMarketer

What will be your big

idea in 2016?

E: talktome@whitehatmedia.com

T: 03455 440223

for even more tips, tricks and

techniques to use for content,

social, mobile, SEO and user

experience from White Hat Media.