1010 Spiceworkers share simple ways to spice up your IT promos!

Spiceworkers share simple ways to spice up your IT promos!

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Wait a sec – what’s a Spiceworker ??

Spice�work�er [spaīs-wurk-er] noun: one who spices IT up.

These Spiceworkers help tech marketers – like you – everyday! They know the secret spice behind good IT promos J

“Drop the marketing speak. Effective promotions solve a problem or tell a story.   Simplicity plays better than flashy.”

Emily Jansen, Account Manager

#1

“Be direct and simple with your promos.  IT pros are busy throughout the day putting out IT fires and will notice a ad that can help with their job.”

#2

Elaine Huang, Sr. Account Manager

#3

“Be careful with hypertargeting. You may oversaturate the audience and exclude potential new customers.”

Clayton Malcom, Ad Operations Manager

#4

“Appreciate unique audiences. Targeting the UK? Don’t be afraid to spice your marketing up with a little British slang. Customizing your promotions goes a long way!”

Amanda Brendrey, Client Services Team Manager

#5

“Always try to add a bit of flair. Chances are that IT pros have seen a version of your message before. So mixing it up can do wonders for your campaign.”

Taylor Blair, Account Manager

#6 “Animation and interactivity really drive engagement. They allow more visibility to what the message is and with interactions it lets the viewers be hands-on.”

Jessica Perez, Trafficking Manager

#7

“Be yourself and have personality! Make it a personal conversation and relationship – that’s what IT pros really want!”

Josh Harwell, Account Manager

#8

Hannah Griffiths, Sr. Client Success Manager

“IT Pros are weary of traditional marketing. Research and A/B test! Leverage what you’ve learned – even if it’s outside your comfort zone.”

#9

“Don’t be afraid of getting a little silly with your imagery and copy. Run more than one version of a banner. This way you can quickly figure out what works best!”

Merrill Laufer, Account Manager

#10

Alexandra Simons, Trafficking Manager

“Animals. Bacon. Zombies. FUN drives engagement!”

Your turn! Your turn! Share your tips with other tech marketers!

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