Myth 1: You have to be a geekMe back in 1984...by Extra Ketchup on Flickr

No need for tech fear

The tools are simple

Anyone can do it, most people do

More important to know your stuff, than your code

www.idea.gov.uk

Myth 2: It’s all about the tools

www.idea.gov.uk

Don’t be fooled by the tools

Collaboration

Talk

PeopleSocial media is social

It’s a new way of connecting

Myth 3: It’s just for kids

The kids do like it

Changing the way we do business

Three quarters of GenY choose retailers and products based on others’ customer care experiences shared online

What implications for politics?

What implications for personalisation and co-production?

The future of participation

18-24

25-34

35-44

45-54

55+

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Internet Active

Internet Active

Source: Forrester research as previously

Myth 4: It’s a waste of timeMissing Flickr at work by Odd Bod

Stop blocking

You don’t need to web to waste time

It’s a management issue

Web2.0 can save time and money

Effective communication strategies

Early intervention

Channel migration

New apps

Support community provision

Myth 5: It’s hard

Rocker Garden by yeowatzup on Flickr

It ain’t rocket science

Start small

Evaluate as you go

Great localgov community

Myth 6: It’s easy

Blocks by Hey Paul on Flickr

It’s not child’s play

Value and nurture the skills

Rapidly developing area

Some daily slog

F#(K

Myth 7: if let you people say anything,they’ll say the worst thing

Trust, but verify

Some people are jerks

Most people are OK, mostly

Be prepared

Do you have to host?

Myth 8: it’s too risky

Dangerous mind by Apesara on Flickr

What are the risks of not doing it?

People are already online talking about

• Your area• Your organisation• Schools, communities, councillors?

Reputation

Missed opportunities

This may be a rough ride

Letting go is hard

Mistakes will be made

Active management the only way

Myth 9: You have to hire a flash consultant

Meet the Media Guru by Meet the Media Guru

Beware the gurus

Local government is a big employer

Few understand local and social

Myth 10: It’s a replacement for traditional engagement

Reach by Neil Coleman on Flickr

As common as gossip

Gossip_bench by ercwttmn on Flickr

As revolutionary as the printing press

The original moveable type by Purdman1 on Flickr

YouTube if you want to

Online supports offline

New engagement

What the IDeA is doing

Being more “social”

Peer to peer

Sector to citizen

Data interchange

Knowledge Hub

• KHub• Apps, plug-ins,• widgets

• Blogosphere • Twitterverse

• Websites

• Personalisation

• RSS/Aggregation

• Mobile• Phone• Apps

• Datasets

• CoPs• Knowledge• Workers

EfficiencyCoPs

Self assessment Benchmark

Data

PeerChallenge

Efficiency Exchange

Best Practice Resources

Best Practice CollaborationAllows users from participant authorities to develop and actively share best practice knowledge

Self AssessmentData collected from councils helps highlight where greater efficiency can be achieved.

Peer ChallengePeers from other authorities review the assessment and provide direct feedback

BenchmarkingAuthorities able to review their data and compare with benchmark data collated by CA

Best Practice ResourcesCommunity repository of current best practice principles

Efficiency Exchange

Find me

ideapolicy.wordpress.com

twitter.com/ingridk

slideshare.net/ingrid_k