DJ Waldow eTourism Summit

9/29/11

10 Secrets of Email Optimization

Flickr: electronic_van

Waldow Social.

The Next 32 Minutes

10 Secrets of Email Optimization

1. Grow Your List. 2. Say Thank You & Set Expectations. 3. Send a Welcome Email. 4. Remember the Anatomy of an Email. 5. Integrate Social Media. 6. Ensure Emails Are Timely, Targeted, & Valuable. 7. Give ‘Em a Chance to Get Delivered. 8. Best Practices (break the rules). 9. Test. Test. Test. 10. Consider Remarketing.

"You live or die by your database."  

-- Jeff Pulver

Grow Your List (make it easy).

Grow Your List (add some humor).

Grow Your List (get creative).

Grow Your List (use a QR code).

http://cptr.it/email

Grow Your List (but please don’t do this!).

13 Ways to Grow Your Email List.

1. Make it obvious. 2. Make it easy. 3. Ask post-registration. 4. Use humor. 5. Get creative. 6. Use a QR code. 7. Use social media. 8. Explain the sign up process. 9. Send a welcome email. 10. Provide incentive. 11. Consider a popup. 12. Big arrows. WIIFM? 13. Offline.

Say Thank You & Set Expectations.

Say Thank You & Set Expectations.

Send a Welcome Email.

Remember the Anatomy of an Email.

From Name Subject Line Preheader Header Navigation Main Call to Action Secondary Call(s) to Action Social Icons Footer

Remember the Anatomy of an Email.

Remember the Anatomy of an Email.

Integrate Social Media.

Integrate Social Media.

Ensure Emails are Timely, Targeted & Relevant.

Ensure Emails are Timely, Targeted & Relevant.

Ensure Emails are Timely, Targeted & Relevant.

Wednesday only: Deals so good they're gone at midnight

Give ‘Em a Chance To Get Delivered.

Give ‘Em a Chance To Get Delivered.

Best Practices (break the rules).

Best Practices (break the rules).

Test. Test. Test.

Consider Remarketing.

10 Secrets of Email Optimization.

1. Grow Your List. 2. Say Thank You & Set Expectations. 3. Send a Welcome Email. 4. Remember the Anatomy of an Email. 5. Integrate Social Media. 6. Ensure Emails Are Timely, Targeted, & Valuable. 7. Give ‘Em a Chance to Get Delivered. 8. Best Practices (break the rules). 9. Test. Test. Test. 10. Consider Remarketing.

Waldow Social. Let’s Keep in Touch.

http://cptr.it/email