10 Reasons to Start a Podcast Now

Post on 01-Nov-2014

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Presentation by Lou Mongello at FLBlogCon 2014.

Transcript of 10 Reasons to Start a Podcast Now

Ten Reasonsto Start

a Podcast

@LouMongello

Podcasting is aReal Business

@LouMongello

Have A Question?

Ask Anytime!

@LouMongello

Who has a blog?

You are not alone!

@LouMongello

@LouMongello

Video

@LouMongello

@LouMongello

1Big Fish

@LouMongello

500,000,000 blogs (½ active)

250,000 podcasts (½ active)

250,000,000 : 125,000 = 2000:1 ratio

2000 Bloggers to Every 1 Podcaster

@LouMongello

@LouMongello

Hey, Ladies!•52% of all bloggers•13% of all podcasters

•7,800 : 1 ratio of female bloggers to female podcasters

@LouMongello

That’s 1/10 of a person

Be Discovered

2Simple &

Inexpensive

Basic Setup

All You NeedIs An App

Don’t Let The Tech Scare You!

3Repurpose

Content

Content to Podcast

Podcast to Productsand Platforms

Lead to Additional Opportunities

• Speaking• Writing• Physical Products• Coaching• Consulting• Books• Events

4Anywhere

How&

WherePhysically Geographically

Anywhere

Anywhere, Anytime

Anywhere

5Listen Longer

Distractions

6Deeper

Connection

Hear Passion

Intimate

•100,000,000 - Drive to Work - Alone•49,000,000 - Have a gym membership

Deeper Connection

•100,000,000 - Drive to Work - Alone•49,000,000 - Have a gym membership

7The Expert

Effect

Instant Expert

You Never Know Who is

Listening!

Instant Expert

8The Expert

Effect(Part Deux)

Connect you to experts YOU want to meet!

The Expert Effect

9Monetize

Trusted Influencer

• 79% listen to the show every week• 96% have told others about WDW

Radio• 94% have purchased a product or

service from a WDW Radio advertiser

U2

U2

U2Monetize Your Audience

Content Donations Products

10The Best Is

Yet To Come!

CarPlay

iOS 8

The Future

PodcastersMastermind.com

Turn Your PassionInto Your Profession

HELP!

Lou@LouMongello.com @LouMongello