Post on 12-Apr-2017
10 practical tips to supercharge your affiliate
marketing
19th November 2015
Ciaron Dunne• 12 years in affiliate marketing and retail• MD Genie Ventures• Co-founder of Broadband Genie• Co-founder of Genie Goals• Board advisor at Amara
Genie Goals• Specialist CPA marketing agency for the retail sector• Paid search, display, shopping, email• 8 in house languages• Tech-heavy• Campaigns in 63 territories
Caroline Mulvihill• Head of Affiliate sales for BT• Over 17 years of digital marketing experience• 12 years specialised in Affiliate Marketing.• Twice won “Best Managed Affiliate Programme” at the
Performance Marketing Awards (2011 and 2015). • I work in a log cabin/shed in my garden 3 days a week
and in BT HQ the rest of the time
The BT ProgrammeProbably the largest
Telecoms programme in the UK
Drives 15% of BT’s total
sales
ARPU is consistent with other channels
Churn rates are lower than most other channels
89 active affiliates on
the programme
Drives 37% of BT’s online
sales
© British Telecommunications plc
10. Margin curve
9. Elasticity
8. Communication
© British Telecommunications plc
7. Speed
6. Budget Planning
© British Telecommunications plc
5. Setting Commissions
© British Telecommunications plc
4. TLC
https://www.flickr.com/photos/pagedooley/3202879297/
3. Landing Pages (1)
© British Telecommunications plc
Landing Pages (2)
© British Telecommunications plc
2. Stay humble© British Telecommunications plc
https://www.flickr.com/photos//apasciuto/4862849741
1. Party!
https://www.flickr.com/photos/morphomir/2407451929
Thanks! Questions?
Caroline Mulvihill Ciaron Dunne@GenieGoals